Sunday, December 20, 2009

70th Anniversary of Lou Gehrig's Farewell Speech: The ALS Association Launches the 'Covering All the Bases Hitting Challenge'

The ALS Association's is ablution the 'Covering All the Bases® Hitting Challenge' during Major League Baseball's '4ALS Awareness' accommodating action that commemorates the 70th celebration of Lou Gehrig's acclaimed 'Luckiest Man' adieu accent as he battled the ache that ultimately took his life.

Calabasas Hills, Calif. (Vocus/PRWEB ) May 14, 2009 -- The ALS Association's is ablution the 'Covering All the Bases® Hitting Challenge' during Major League Baseball's '4ALS Awareness' accommodating action that commemorates the 70th celebration of Lou Gehrig's acclaimed 'Luckiest Man' adieu accent as he battled the ache that ultimately took his life.

The ALS Association Logo

The ALS Association commends Major League Baseball for initiating one of the a lot of important ALS acquaintance campaigns anytime undertaken We are befitting our fingers beyond that official scorekeepers will be added active on July 4 penciling in hits. In the 'Covering All the Bases' program, baseball admirers and supporters of the action adjoin ALS (amyotrophic crabbed sclerosis), frequently referred to as Lou Gehrig's Disease, can accomplish a agreement for anniversary hit fabricated by their admired Major League Baseball® or Minor League Baseball™ team. Funds aloft from this attack will abutment ALS Association affiliate accommodating casework programs, research, advocacy, apprenticeship and accessible awareness. Incentives such as ALS Association commemorative pins, caps, T-shirts and Lou Gehrig prints will be accustomed to donors based on their akin of giving.

To participate online, appointment the 'Covering All the Bases' attack Web website at www.alsa.org/coveringallthebases.

Major League Baseball's '4ALS' initiative, launched beforehand this year, will culminate in an arrangement of activities at Major League and Minor League ballparks above America on July 4. The action is advised to brainwash the accessible about the progressive, neurodegenerative ache ALS and raises banking abutment for analysis into the causes and cure for ALS.

The July 4 accident will affection abounding activities, including all players and on-field cadre cutting the '4ALS' logo on their uniforms, and a account of Gehrig's 'Luckiest Man' speech.

"The ALS Association commends Major League Baseball for initiating one of the a lot of important ALS acquaintance campaigns anytime undertaken," said Jane H. Gilbert, admiral and CEO of The Association. "We are befitting our fingers beyond that official scorekeepers will be added active on July 4 penciling in hits."

ALS causes the accelerating afterlife of the motor assumption beef that accomplish muscles, annexation the academician of its adeptness to admit and ascendancy movement. Approximately 30,000 Americans accept the disease, for which there is no cure, and can apprehend to survive on boilerplate two to 5 years from the time of diagnosis.

The ALS Association is a non-profit alignment angry Lou Gehrig's Disease on every front. Through all-around research, accouterment abetment for humans with ALS from a civic arrangement of chapters, analogous multidisciplinary affliction through certified analytic affliction centers, and adopting government partnerships, The Association builds achievement and enhances above of activity while aggressively analytic for new treatments and a cure.

To mark the 70th celebration of Lou Gehrig's adieu address, Major League Baseball and Minor League Baseball are allowance to abutment four ALS organizations, including The ALS Association, ALS TDI, MDA/Augie's Quest and Project A.L.S. to accession acquaintance of ALS.

Contact:
The ALS Association
Gary Wosk, Manager, Media Relations
(818) 587-2241

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