Sunday, December 20, 2009

The White House Office of National Drug Control Policy (ONDCP) Launches New Campaign Featuring Super Bowl Ads to Combat Teen Prescription Drug Abuse

ONDCP launches new attack with Super Bowl ads to abode the growing botheration of boyhood decree biologic abuse. Scott M. Burns, Deputy Director of the White House Office of National Drug Control Policy explains the botheration and offers admonition for parents.

Washington, DC February 1, 2008 - More adolescence bribery decree drugs than any added adulterous drug, except marijuana; added than cocaine, heroin, and methamphetamine combined. Every day, 2,500 kids age 12-17 bribery a decree painkiller for the aboriginal time and added humans are accepting absorbed to decree drugs. In fact, decree drugs are the biologic of best a allotment of 12- to 13-year-olds.

To abode this growing problem, the White House Office of National Drug Control Policy (ONDCP) is ablution its aboriginal above Federal accomplishment to brainwash parents about teen decree biologic abuse. This civic accessible bloom action bliss off with an advertisement in the Super Bowl, and will cover added broadcast, print, and online advertising, association outreach, and new book and online resources to advice parents and communities action this adverse trend. The attack engages parents and added adults in the accomplishment to abate adolescence decree biologic bribery by advancement them to crop five specific steps to anon abate the accident of decree biologic bribery in their own homes.

Below is an overview of the botheration and admonition for parents from Scott M. Burns, Deputy Director of the White House Office of National Drug Control Policy.

1. What's the problem?
Teens are abusing decree and over-the-counter drugs in growing numbers. Many say they accept application these drugs provides a "safe" top and are not as alarming as artery drugs.

While parents say they allocution to their adolescence about the dangers of drugs and alcohol, they are not discussing the risks of abusing decree and over-the-counter drugs like ahem and algid remedies. Teens, however, say that they affliction about what their parents think, abnormally if it comes to biologic use.

2. What happens to adolescence who bribery Rx drugs?
In the accomplished 5 years, there has been a affecting access in the amount of poisonings and even deaths associated with the bribery of decree and over-the-counter drugs. The charge for analysis for addiction to painkillers has aswell developed added than 300 percent in the accomplished decade.

The decree drugs a lot of frequently abused by adolescence are painkillers (like Vicodin and OxyContin), depressants (like sleeping pills), and stimulants (like Ritalin). Depending on which drugs adolescence take, and if they crop them in aggregate with booze and/or added drugs, they can face a amount of austere ancillary accoutrement - even aloft aboriginal use.

3. How are adolescence accepting these drugs?
Prescription drugs are everywhere - in our anesthetic cabinets, at grandma's house, at friends' houses - and they are about chargeless for the taking. And because these drugs are so readily available, adolescence who contrarily wouldn't blow "street" drugs ability be tempted to try decree drugs.

Check your own abode and allocution to your accompany and ancestors about ecology their decree and over-the-counter medicines. Visit TheAntiDrug.com to acquisition out about the abeyant decree biologic crisis zones in your own homes and neighborhoods.

4. What can parents do about it?
As a dad of a jailbait myself, I apperceive how harder it is to assure our accouchement from the alfresco apple and still accord them abundant abandon to accomplish their own decisions. It is accessible to bang a balance, however, and adolescence whose parents accurate able disapproval of biologic use are far beneath acceptable to appoint in actuality abuse.

Once parents accept the blackmail of decree biologic bribery - which is a lot of generally present aural the home - there are specific means they can anon abate the accident of decree biologic abuse:

-Safeguard all drugs at home. Monitor quantities and ascendancy access.
-Set bright rules for adolescence about all biologic use, including not administration anesthetic and consistently afterward the medical provider's admonition and dosages.
-Be a acceptable role archetypal by afterward these aforementioned rules with your own medicines.
-Properly burrow and actuate of old or bare medicines in the trash.
-Ask accompany and ancestors to aegis their decree drugs as well.

More tips for parents on how to aegis your teens

Scott Burns was nominated by President Bush and absolutely accepted by the United States Senate in December 2007 to serve as Deputy Director, White House Office of National Drug Control Policy (ONDCP). Prior to that, Mr. Burns served as Deputy Director for State, Local, and Tribal Affairs at ONDCP, afterward his acceptance in April 2002.

As the Deputy Director of National Drug Control Policy, Mr. Burns is amenable for allocation and accomplishing of the President's National Drug Control Strategy. This absolute and counterbalanced action includes behavior and programs directed against blockage and education, treatment, and accumulation abridgement and law enforcement.

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