Sunday, December 20, 2009

Bottled Water: More than Just a Story about Sales Growth

Stringent Federal, State and Industry Standards Help Ensure Safety, Quality and Good Taste While all beverages accept their role in a exchange with an affluence of alcohol choices consumers are allotment bottled baptize as a refreshing, healthy, hydrating acknowledgment and as an addition to others because it does not accommodate calories, caffeine, sugar, artificial colors, booze or added ingredients. As affair about blubber spreads and intensifies, bottled water’s abridgement of calories appears that abundant added adorable to consumers. Consumers have to aswell be fabricated acquainted of the bottled baptize industry’s outstanding almanac of ecology stewardship, protection, and sustainability Bottled baptize containers are 100 percent recyclable and the industry works on a amount of fronts with recycling advocates, communities, and our acknowledgment and aliment ally to access recycling. Bottled baptize is aswell at the beginning utilizing measures to abate our ecology brand and assure accustomed resources.

Alexandria, VA (Vocus/PRWEB ) March 31, 2008 -- The International Bottled Water Association (IBWA), in affiliation with Beverage Marketing Corporation (BMC) today appear 2007 bottled baptize statistics, aggregate by BMC, a research, consulting, and banking casework close committed to the all-around acknowledgment industry (www.beveragemarketing.com). These numbers appearance that U.S. bottled baptize sales and burning abide to rise, as consumers added accept bottled baptize over added beverages.

In 2007, absolute bottled baptize aggregate was 8.8 billion gallons, a 6.9 percent access over 2006, and the 2007 bottled baptize per capita burning of 29.3 gallons added about two gallons, from 27.6 gallons per capita the antecedent year. Additionally, the broad dollar sales for bottled baptize exceeded $11.7 billion in 2007, a 7.8 percent access over the $10.8 billion in 2006. These statistics authenticate connected chump appeal and acknowledgment for the convenience, healthfulness, and acceptable aftertaste of bottled baptize brands captivated on-the-go, during exercise, at restaurants or meetings, and at home or the office. However, consumers should aswell apperceive that bottled baptize assurance and above aftereffect from assorted layers of adjustment and standards at the federal, accompaniment and industry levels.

Bottled baptize is a packaged aliment artefact that is assiduously adapted by the U.S. Food and Drug Administration (FDA) and is accountable to acrimonious standards for safety, quality, production, labeling, and identity. Along with the FDA's Good Manufacturing Practices (GMPs), which are appropriate of all foods, bottled baptize have to accede with several added applicative regulations, including a Standard of Identity, Standards of Quality and additional, specific bottled baptize GMPs. Being a packaged aliment product, bottled baptize is aswell apprenticed by the abounding ambit of FDA careful measures advised to accomplish artefact assurance and assure consumers. States can aswell adapt bottled baptize inspections, sampling, allegory and approving bottled baptize sources, and testing class certification. As allotment of the IBWA Bottled Water Code of Practice, IBWA associates voluntarily advance the attempt of Hazard Analysis and Critical Control Point (HACCP) for a science-based access to bottled baptize assembly and safety. FDA recognizes HACCP as a key basic of aliment assurance and chump protection.

John G. Rodwan, Jr., beat administrator at Beverage Marketing Corporation, said of bottled water, “U.S. residents’ incessant appetite for bottled baptize can be attributed to several factors. Many consumers admit it to be healthy, safe, and convenient. It’s a able product, acceptable for burning at any time of day and charge not be kept algid (like bendable drinks or juice) or balmy (like coffee or tea). As far as ready-to-drink bartering beverages go, it’s almost inexpensive, and, with aggressive pricing, it is added affordable for consumers.”

“While all beverages accept their role in a exchange with an affluence of alcohol choices,” says Joe Doss, IBWA President and CEO, “consumers are allotment bottled baptize as a refreshing, healthy, hydrating acknowledgment and as an addition to others because it does not accommodate calories, caffeine, sugar, artificial colors, booze or added ingredients.”

BMC continues to apprehend bottled baptize before carbonated bendable drinks (CSDs) to become the better acknowledgment chic by aggregate aural the next 5 to seven years. Rodwan of BMC said, “As affair about blubber spreads and intensifies, bottled water’s abridgement of calories appears that abundant added adorable to consumers.”

“Consumers have to aswell be fabricated acquainted of the bottled baptize industry’s outstanding almanac of ecology stewardship, protection, and sustainability,” IBWA’s Doss concluded. “Bottled baptize containers are 100 percent recyclable and the industry works on a amount of fronts with recycling advocates, communities, and our acknowledgment and aliment ally to access recycling. Bottled baptize is aswell at the beginning utilizing measures to abate our ecology brand and assure accustomed resources.”

For an overview of bottled baptize regulations and standards, ecology facts, and added bottled baptize information, appointment the IBWA web website at www.bottledwater.org.

The International Bottled Water Association (IBWA) is the accurate antecedent of advice about all types of bottled waters. Founded in 1958, IBWA's associates includes U.S. and all-embracing bottlers, distributors and suppliers. IBWA is committed to alive with the U.S. Food and Drug Administration (FDA), which regulates bottled baptize as a packaged aliment product, and accompaniment governments to set acrimonious standards for safe, top above bottled baptize products. Additionally, IBWA requires affiliate bottlers to attach to the IBWA Bottled Water Code of Practice, which mandates added standards and practices that in some cases are added acrimonious than federal and accompaniment regulations. A key affection of the IBWA Model Code is an anniversary unannounced bulb analysis by an independent, third affair organization. For added advice about IBWA, bottled baptize and a account of member’s brands, amuse acquaintance the IBWA Communications Department at 703-683-5213.

Contact:
IBWA Communications
703-683-5213

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