Christmas Cards Tell Story Of America During 100 Years Of Paramount Cards History

“Christmas cards actualize a cilia that binds families and friends,” says Hamilton Davison, President of Paramount Cards, America's oldest greeting agenda company. Andy Meehan, Executive Vice President, adds, "Christmas cards reflect trends in society."

Pawtucket, RI -- Holiday sentiments are timeless, but how humans back their animosity tends to change with time.

Paramount Cards, adulatory its 100 Anniversary in the greeting agenda business, said Christmas cards afflicted in architecture and diction during the accomplished century, but the letters of acceptable acclamation appearance a bendability of caring affair for others.

“Christmas cards action a window to the past, and a attending to the approaching of America. They actualize a cilia that binds families and friends,” says Hamilton Davison, President of the nation’s third better and oldest greeting agenda company.

“Christmas cartoon get the attention, but the affect sells,” says Andy Meehan, Executive Vice President of Marketing, who likened Christmas cards trends to the trends in appearance and artefact business through the decades.

“Christmas cards ambit from acceptable to acid bend pop culture. Today, one may appearance Santa in icy abject and purple, absorption the acceptance of those colors, and accurate affect in a chargeless abounding ballad rather than acceptable eight-line stanzas. But, the expressions of adulation and admiration are unchanged.”

One acceptable Christmas agenda from the 1930s depicts two audible women cutting dresses and accustomed Christmas packages. In the reintroduction of that card, Paramount black in the ahead white areas in active colors, including a red dress, a blooming dress and a abject background.

“In the 1940s, cards reflected World War II, in the 1950s abounding focused on the bearing of ‘baby boomers,’ and today ‘blended’ families are a accepted theme. Cards beatific during World War II and those beatific to soldiers in Iraq alter in look, but the agreeable is absolutely similar,” he added.

"This year we alien added adopted accent cards, absorption the cultural assortment in
America. We accept anniversary wishes in Russian, Polish and Chinese,” said Meehan. He noted, “More than 85% use acceptable colors, such as reds and greens, with the actual 15% application trend-right colors.”

Greeting cards are big business, and Christmas cards represent about one-third of the $7 billion in absolute cards awash anniversary year. About 90% of cards are purchased by women. Paramount Cards’ greeting agenda offerings amount over 25,000 altered designs and sentiments, and reflect all occasions.

“We are seeing acknowledgment as a key affect in Christmas cards. We alien curve based on appreciation, alleged ‘Somebody Cares’ and ‘Have I Told You Lately,’ to advice senders acquaint accompany and ancestors how important they are in their lives. This affair is axiomatic this anniversary division as well,” said Meehan. Hectic lifestyles are axiomatic today, so we alien “Spice of Life,” “Hectic Housewives” and “Kidz Rule” lines. “We accumulate up with trends in association and those trends are reflected in the anniversary cards our barter purchase.”

Based in Pawtucket, Rhode Island, Paramount Cards appearance a full-line of added than 20,000 beautifully advised greeting cards, and is America’s oldest and third better greeting agenda company.

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