For NewPage Corporation, North America’s arch architect of coated paper, Clean has launched www.papertellsastory.com, an informative, behavior-changing attack creating acquaintance about issues of affair surrounding alien coated cardboard from locations of Asia.
South Pasadena, CA (Vocus/PRWEB ) August 20, 2008 -- Clean, a close specializing in acceptable business strategies for companies with able commitments to accumulated amusing albatross and the environment, afresh added Canadian-based Spin Master and NewPage Corporation (Ohio) to its agenda of eco-conscious clients.
We’re advancing into a new era – an era of alertness a allotment of business leaders with the ability to accomplish a absolute difference. And while abounding HR departments are antagonism to install ecology managers to their controlling team, those controlling teams are still accepting the a lot of absolute advice from specialists Building amusing agreeable has become analytical in creating buzz a allotment of next gen account seekers traditional beat is Jurassic, to be acknowledged at our jobs we charge to accomplish it easier for humans to absolutely ascertain new brands and companies on their own. Consumers everywhere are added acquainted of the impacts purchasing decisions apply on the ambiance and their family. Discerning shoppers, decidedly parents, are added acceptable to authorize casting adherence with those who consistently accept consumers’ best interests in mind. “We’re advancing into a new era – an era of alertness a allotment of business leaders with the ability to accomplish a absolute difference. And while abounding HR departments are antagonism to install ecology managers to their controlling team, those controlling teams are still accepting the a lot of absolute advice from specialists,” said Seri McClendon, CEO of Clean.
For NewPage Corporation, North America’s arch architect of coated paper, Clean has launched www.papertellsastory.com, an informative, behavior-changing attack creating acquaintance about issues of affair surrounding alien coated cardboard from locations of Asia.
Elements of the attack cover book and agenda advertising, a able-bodied alternate website with banderole blogging and a podcast advantaged “On Paper” exploring capacity accompanying to accumulated sustainability. To date, the attack has garnered added than 1.5 actor beat impressions, with added than 54,000 different visits to www.papertellsastory.com and added than a thousand humans a anniversary downloading episodes of the “On Paper” podcast from iTunes.
“Building amusing agreeable has become analytical in creating buzz a allotment of next gen account seekers,“ said Kathy Kniss, Director of Public Relations for Clean, adding, “traditional beat is Jurassic, to be acknowledged at our jobs we charge to accomplish it easier for humans to absolutely ascertain new brands and companies on their own. ”
And for audience like Spin Master, the fifth better toy architect in the world, Clean is alive to administer acceptable solutions to acceptable packaging frequently begin on retail abundance shelves internationally. Materials sourcing and specifying, packaging forms and accomplishment systems all clarify into the Clean packaging process.
Clean weighs the success of its solutions application a array of accurate parameters, from banker initiatives such as the Wal-Mart Packaging Scorecard to a client’s centralized sales, business and accomplishment goals. Clean ally with all-around chump artefact companies to bigger affiliate our clients’ operational absoluteness with their stakeholders’ expectations.
“Consumers everywhere are added acquainted of the impacts purchasing decisions apply on the ambiance and their family. Discerning shoppers, decidedly parents, are added acceptable to authorize casting adherence with those who consistently accept consumers’ best interests in mind.” said Christopher Kahl, Creative Director for Clean.
About Clean
Established in 2001, and based in South Pasadena, CA, Clean is a non-traditional agency specializing in acceptable business strategies from accumulation alternation appraisal to chip marketing. Clean develops customized solutions for nationally accustomed brands and avant-garde ambitious companies, enabling them to advance their bread-and-butter and ecology achievement at the aforementioned time.
Clean believes that sustainability is incremental, and that baby changes can go a continued way against convalescent your company’s amateur basal line. Clean is the new green. Visit www.cleanagency.com or alarm (323) 255-9178.
CONTACT: Kathy Kniss, Kathy @ cleanagency.com, (323) 255-9178 x17
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