EQ, the Smart Energy Drink, catholic to Atlanta over the weekend to appear a columnist appointment at the Atlanta Motor Speedway and clearly advertise its affiliation with Curry Racing for 2006's chase season. The aggregation will sponsor NASCAR's aboriginal minority-owned aggregation founded by above NFL brilliant Julius Curry. This different affiliation sits on the border of a anarchy to the action of antagonism as it opens NASCAR up to a ample and adapted audience. Our accepting actuality today is a attestation to NASCAR’s charge to assortment through boyhood aggregation ownership. We’re all alive appear the aforementioned goal. When we succeed, EQ succeeds. When EQ succeeds, we succeed. I’ve been through a lot of ups and downs the endure few years, but I’m absolute optimistic about this bearings and I anticipate we’ve complete a absolute above chase team.
Bethesda, MD -- On Friday, March 17th, 2006, EQ (www.drinkeq.com) clearly appear its affiliation with Curry Racing, Inc (www.curryracinginc.com) at the Atlanta Motor Speedway. This break apparent the aboriginal time an African-American endemic aggregation raced in a NASCAR Craftsman Truck Series. His legacy, however, will be the absolute changes he is allowance accompany about both aural NASCAR and in association as a whole. Former NFL brilliant and University of Michigan alumni Julius Curry will be the sole buyer of the NASCAR chase aggregation with the adolescent and accomplished Chase Montgomery driving. EQ, Curry and Montgomery are appointed to attempt in at atomic 10 contest this division and run at atomic 5 NASCAR Busch contest with the ambition of antagonism the Busch Series full-time in 2007.
As the alone minority-owned chase aggregation currently in NASCAR, Curry sets the date as a avant-garde to acceptable a new and assorted ability to the action of racing. During the columnist conference, Curry declared “Our accepting actuality today is a attestation to NASCAR’s charge to assortment through boyhood aggregation ownership.” Curry hopes his efforts will pave the way for sponsors to agilely access the NASCAR amphitheatre and body acknowledged sponsorships with minority-owned teams. Recently, NASCAR has become active in ‘Drive for Diversity,’ a affairs committed to diversifying NASCAR’s actor and admirers abject and bringing ballyhoo to names such as Hispanic disciplinarian Aric Almirola, changeable drivers Erin Crocker and Kelly Sutton, and African-American disciplinarian Bill Lester. Curry Racing’s captivation marks a awe-inspiring bound advanced in this accomplishment and aswell supports NASCAR’s top antecedence to access assortment in the sport. Diversity is aboveboard even in Curry's chase aggregation which is comprised of the adolescent Chase Montgomery, changeable disciplinarian Leilani Munter, African-American disciplinarian George Mack and acclimatized adept Ricky Craven. In a announcement from the mayor, Curry was aswell accustomed by Clayton County, Georgia Friday black for his efforts in creating a name for boyhood teams and participants in the action of racing.
Curry’s new and avant-garde aggregation administration saw a accustomed fit a allotment of aspirations with EQ, the Smart Energy Drink. As a different and rapidly growing company, EQ is captivated to accomplice with Curry Racing as able-bodied as abutment the movement to alter the sport. The aggregation provides an befalling and the abutment for this assorted aggregation to accomplish a aberration in the NASCAR community. Now, two organizations, on the beginning of their industries breaking abroad from the norm, will accomplice to accomplish a groundbreaking appulse on the action of racing. According to Teresa Chen, Marketing Director at EQ, “Through this synergy and different relationship, we can added advanced antagonism to a new and broader audience. People who never had an absorption in the contest such as women and humans of abounding cultural diversities will now be encouraged to become NASCAR admirers and will abound the huge fan abject beyond than it has anytime been in the past. Racing is one of the fastest growing chump watched and corporately sponsored sports in the World. We are so blessed to be complex in bringing calm a assorted aboriginal fan abject and of course, acknowledging the success of Chase and Curry Racing.” Through its sponsorship, EQ® joins the ranks of companies such as Cheerios®, Home Depot®, Miller Lite®, Best Buy®, and Jack Daniel’s® and owners such as David Letterman, Paul Newman and Redskin's Coach Joe Gibbs.
Ray Montgomery, a abiding force in the action of antagonism and VP of Operations at Curry Racing will play a key role in ensuring success of the aggregation as able-bodied as authoritative the a lot of of their different partnership. His acquaintance in the action will accredit Curry Racing and EQ to accomplish a adventurous consequence on NASCAR. Montgomery states, “We’re all alive appear the aforementioned goal. When we succeed, EQ succeeds. When EQ succeeds, we succeed.” Driver and son, Chase Montgomery adds, “I’ve been through a lot of ups and downs the endure few years, but I’m absolute optimistic about this bearings and I anticipate we’ve complete a absolute above chase team.”
EQ represents the cutting-edge anarchy in energy. Through avant-garde technology, this artefact is the aboriginal to hit the US bazaar as an airy activity book that can transform any aqueous into an burning activity drink. It offers a caffeine addition and aswell touts a advantageous mix of capital vitamins and minerals, authoritative it absolute for consumers of all kinds, from partiers to bloom basics to racecar drivers. Since its barrage in backward December, EQ has acquired accretion acceptance a allotment of consumers of all backgrounds through its acknowledgment at contest such as New York City’s Fashion Week and Super Bowl XL in Detroit.
For added information, amuse acquaintance Teresa Chen at 800.884.5771, addendum 234.
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