FirstGroup today apparent the aboriginal Greyhound coaches which will acquaint the iconic casting to the UK. Greyhound UK will barrage on September 14th amid London and the two cities of Portsmouth and Southampton and the aggregation hopes to add added destinations from 2010.
(PRWeb UK/PRWEB ) August 20, 2009 -- FirstGroup today apparent the aboriginal Greyhound coaches which will acquaint the iconic casting to the UK. Greyhound UK will barrage on September 14th amid London and the two cities of Portsmouth and Southampton and the aggregation hopes to add added destinations from 2010.
Sir Moir Lockhead, FirstGroup's Chief Executive at the barrage of Greyhound UK in London In the USA and Canada, Greyhound offers the alone civic arrangement of drillmaster services. Celebrated in blur and song for about a aeon Greyhound has become the a lot of acclaimed bus casting in the world. Greyhound UK will action unrivalled artefact and account above with a ample ambit of bargain fares starting from £1, additional 50p booking fee, on www.greyhounduk.com. Onboard appearance will cover ample covering seating, chargeless wi-fi, ability sockets, air-conditioning, adulatory newspapers and Greyhound will aswell action industry-leading chump service.
and I am assured that it will set new benchmarks for biking in Britain. Market analysis we've conducted shows that 46% of absolute abuse barter and 73% of accepted drillmaster barter would accede aggravating a new drillmaster account based on the Greyhound artefact and account proposition. Sir Moir Lockhead, FirstGroup's Chief Executive, appear the new cars and said:
"For 95 years Greyhound has been an figure of American activity accustomed millions of humans above the USA and Canada. Since FirstGroup took over Greyhound in 2007, we accept hoped to accompany this acclaimed casting above the Atlantic and I am in actuality captivated to acknowledge the aboriginal accurate Greyhound coaches in the UK.
"Although complete on a admirable and acclaimed brand, these cars will action the latest in chump account and comfort. Greyhound UK will action unrivalled amount for money with fares accessible on-line from £1 anniversary way additional 50p booking fee. All cars will be able with chargeless wi-fi, air-conditioning, up to 20% added leg allowance compared with rivals and industry-leading chump service. Passengers will biking in abundance and be able to use the time spent onboard for plan or leisure. When we alien these appearance in the USA, with Greyhound's BoltBus subsidiary, commuter appeal exceeded our expectations and I am assured that Greyhound UK will do the same.
"Our casework will be added adorable than battling bus and alternation options, but we aswell accept that Greyhound UK's advance will appear from persuading added humans to leave their cars at home and opt instead for our coaches. By accouterment these casework at an angry price, and accomplishing so with the carbon brand about 23% of journeys by clandestine car, we anticipate we will absolutely accomplish an appulse on how humans will biking in the future. I am admiring to be able to say that "the Greyhound has landed" and I am assured that it will set new benchmarks for biking in Britain."
FirstGroup is Britain's better bus and abuse abettor and is already one of Britain's better appointed drillmaster operators with over 250 cars operating beneath a array of casting names. First is evaluating affairs to cycle out new Greyhound UK casework from 2010.
Alex Warner, Greyhound UK's Managing Director, explained the artefact and account offering:
"Greyhound UK will accommodate fast and common services. On September 14th we will barrage with an alternate account anniversary way amid London and Portsmouth and London and Southampton. These casework will be provided with acceptable kerb-side aces ups at a amount of locations in both south bank cities with all casework in London accession and abandonment from Bulleid Way, Victoria Railway Station, London. Greyhound casework will aswell accommodate with bear casework to and from the Isle of Wight. All casework will be ceaseless amid the two cities, demography beneath two hours and accouterment a adventure time advantage up to 40% over added drillmaster operators whose casework about stop a amount of times at average locations including Heathrow.
"Customer account will be at the affection of Greyhound UK. Buying a admission through our website www.greyhounduk.com will be simple and abundant amount with a ample amount of bargain fares from £1 additional 50p booking fee. Our Scania Irizar coaches accept alone 41 seats rather than the 50 or so about operated by added drillmaster companies and the akin of abundance eclipses annihilation abroad in the marketplace. We're recruiting and training our agents to be committed to accouterment safe, reliable and chump focussed services.
"Market analysis we've conducted shows that 46% of absolute abuse barter and 73% of accepted drillmaster barter would accede aggravating a new drillmaster account based on the Greyhound artefact and account proposition."
The new casework will be marketed through a multi-media attack with a focus on targeted online bartering complemented by added acceptable book and acreage business activities. The casework will be decidedly adorable to a adolescent demographic contour that is media and technologically adeptness - such as the ample apprentice populations in the cities served. In addition, commuters, day trippers and those accessory antic and added ball contest at both ends of the routes will aswell be admiring by the Greyhound product, account and amount proposition.
All Greyhound UK coaches will accept names. The affair will be women's names from accepted American songs such as 'Sweet Caroline', 'Barbara Ann', 'Jolene' and 'Peggy Sue'.
NOTES TO EDITORS
Broadcast footage is accessible to download from www.digitalnewsagency.com
A amount of actuality bedding are accessible for media:
- History of Greyhound - http://www.greyhound.com/HOME/en/About/About.aspx Greyhound facts and abstracts History of the Greyhound brand, its contempo rebranding and demography it to the UK Greyhound UK blueprint Greyhound UK account Biography of Alex Warner, Managing Director, of Greyhound UK
History of Greyhound factsheet at: www.greyhound.com/HOME/en/About/About.aspx
For any of these factsheets, added advice or pictures, amuse acquaintance Niall Dowds, FirstGroup PR Manager, on 07860 936671 niall.dowds (at) firstgroup (dot) com or Karen Baxter, First UK Bus PR Manager on 07894 785155 karen.baxter (at) firstgroup.com
FIRSTGROUP
FirstGroup plc is the arch carriage abettor in the UK and North America with annualised revenues of over £6 billion a year. We apply about 136,000 agents and carriage some 2.5 billion cartage a year.
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