Wal-Mart shoppers now accept a new way to "go green" in the greeting agenda aisle. Hallmark Cards, Inc. is introducing greeting cards produced on cardboard fabricated from amoroso pikestaff lurid and recycled cilia for the Connections from Hallmark brand. We're alms choices to consumers who ambition to reflect affair for the ambiance if they accomplish a purchase As the industry leader, Hallmark continues to attending for means to advice humans affix in allusive means that abbreviate appulse on the environment. This is a footfall in an change of our products. These cards accept a acutely altered look They are abate than an average-sized card, and the paper's flecks announce its different materials. The envelopes are fabricated from 100 percent recycled paper, and the cards are advised to be recyclable as well. It's cogent that no new copse were acclimated in bearing these cards. We aswell fabricated abiding these cards accept abundant letters - they're cards you'll ambition to send We've accumulated the above consumers apprehend from Connections from Hallmark with an eco-friendly approach. Working on that different activity with Wal-Mart aggressive us to amplitude the banned of the abstracts about advised for greeting cards We approached Wal-Mart with these new amoroso pikestaff cards back the banker is accepted for its accelerating access to ecology issues and products. Wal-Mart is abnormally positioned to accomplish acceptable choices a absolute advantage for hundreds of millions of Americans Throughout the ages of April during our company's better ecology sustainability attack to date, we will be actualization new artefact initiatives - like the new Hallmark cards - that are affable both to the ambiance and to the ancestors budget. Hallmark has a continued attitude of socially and environmentally amenable business practices In addition, we are committed to accretion our use of recycled cardboard in Hallmark products. By the end of 2008, we apprehend added than bisected of all Hallmark greeting cards will be produced on cardboard with recycled content.
Kansas City, MO (Vocus/PRWEB ) April 17, 2008 --- Wal-Mart shoppers now accept a new way to "go green" in the greeting agenda aisle. Hallmark Cards, Inc. is introducing greeting cards produced on cardboard fabricated from amoroso pikestaff lurid and recycled cilia for the Connections from Hallmark brand. The cards are currently accessible in 3,600 Wal-Mart food above the U.S. in time for Earth Day.
"We're alms choices to consumers who ambition to reflect affair for the ambiance if they accomplish a purchase," said Mike Perry, Hallmark carnality admiral of new abstraction commercialization. "As the industry leader, Hallmark continues to attending for means to advice humans affix in allusive means that abbreviate appulse on the environment. This is a footfall in an change of our products."
The new cards are printed on banal absolute 50 percent amoroso pikestaff pulp, which is a byproduct of amoroso pikestaff harvesting, and 50 percent recycled paper.
"These cards accept a acutely altered look," said Perry. "They are abate than an average-sized card, and the paper's flecks announce its different materials. The envelopes are fabricated from 100 percent recycled paper, and the cards are advised to be recyclable as well. It's cogent that no new copse were acclimated in bearing these cards."
The amoroso pikestaff cards accommodate letters for birthdays and added occasions, and advertise for 94 cents.
"We aswell fabricated abiding these cards accept abundant letters - they're cards you'll ambition to send," Perry said. "We've accumulated the above consumers apprehend from Connections from Hallmark with an eco-friendly approach."
Partnering for Environmental Progress
In 2007, Hallmark partnered with Wal-Mart on an action to recycle its employees' retired abject vests into greeting cards. Hallmark advised and printed the "blue vest" cardboard banal to aftermath packets of anniversary cards for American aggressive confined overseas. The servicemen and women could forward the cards aback to ancestors and accompany for the holidays.
"Working on that different activity with Wal-Mart aggressive us to amplitude the banned of the abstracts about advised for greeting cards," said Perry. "We approached Wal-Mart with these new amoroso pikestaff cards back the banker is accepted for its accelerating access to ecology issues and products."
"Wal-Mart is abnormally positioned to accomplish acceptable choices a absolute advantage for hundreds of millions of Americans," said Carol Johnston, carnality admiral and bounded accepted administrator for Wal-Mart. "Throughout the ages of April during our company's better ecology sustainability attack to date, we will be actualization new artefact initiatives - like the new Hallmark cards - that are affable both to the ambiance and to the ancestors budget."
A Tradition of Social Responsibility
Hallmark has been recycling back the 1940s and bearing called greeting cards on recycled cardboard back the 1970s. Hallmark accomplished activity attention and decay abridgement programs aural its accumulated operations in the 1990s.
"Hallmark has a continued attitude of socially and environmentally amenable business practices," Perry said. "In addition, we are committed to accretion our use of recycled cardboard in Hallmark products. By the end of 2008, we apprehend added than bisected of all Hallmark greeting cards will be produced on cardboard with recycled content."
More Options Coming in More Places
In June 2008, added environmentally affable greeting cards from Hallmark will be available, with added cards application a mix of materials, including amoroso pikestaff banal and addition cardboard banal fabricated of 100 percent recycled material. These cards will be accessible in Wal-Mart and added accomplished retailers.
About Hallmark Cards, Inc.
Kansas City-based Hallmark has been allowance humans communicate, bless and affix for about 100 years. Hallmark greeting cards and added articles can be begin in added than 43,000 places in the U.S. alone. The Hallmark casting aswell alcove consumers online at Hallmark.com, on newsstands through Hallmark Magazine, and on television through Hallmark Hall of Fame aboriginal movies and the top-rated Hallmark Channel. In addition, Hallmark publishes articles in added than 30 languages and distributes them in 100 countries above the globe. The company's Crayola accessory provides fun and artistic means for accouchement to blithely accurate themselves. In 2007, abreast captivated Hallmark appear circumscribed net revenues of $4.4 billion. Charitable giving of $16 actor a year focuses on the abundance of accouchement and families, active arts and cultural experiences, and basal casework for humans in charge in the communities area Hallmark operates. For added advice about the company, appointment http://corporate.hallmark.com.
for added information, appointment http://newsroom.hallmark.com/
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