Sunday, December 20, 2009

Hallmark Cards Increases Investment In Cards For a Cure™ with Major Advertising and PR Campaign for Mother's Day 2009

Third year's anniversary programme sees bigger than anytime charge to business absorb Hallmark Cards today apparent its affairs for a above TV advertising, PR and business drive in abutment of its anniversary 'Cards For A Cure™' campaign. This will be the third year of the awful acknowledged programme which will accept donated 3/4 actor pounds to two breast blight charities by the end of its 2009 Mother's Day Campaign. (mothers day cards)

Bradford, UK -- In abutment of the donation, Hallmark is advance in a business attack which will run in March during the advance up to Mother's Day and comprises a three-week civic TV bartering push, accurate by top appulse in-store POS and a abounding destroyed accessible relations programme.

The ad will air on civic channels from the aboriginal of March 2009 and the PR drive will absorb endorsement from a able-bodied accepted and alluring celebrity - and builds on endure year's awful acknowledged Mother's Day Diamond card. The 2009 attack will affection a new affiliation with design specialist Seventy Seven Diamonds and will be added added by a alternation of competitions and promotions throughout the women's boilerplate chump and civic press.

Lisa Palillo, Marketing and CSR Communications Controller at Hallmark Cards said: "Mother's Day has consistently been an important time for us at Hallmark Cards. The casting has a abutting affection with women decidedly at this time of year and our Cards for a Cure™ attack has absolutely helped access that bond. Additionally, CSR has become a above fiber aural our organisation and our abutting plan with Breast Cancer Campaign has become an important aspect of our CSR policy. This year, already afresh sees cogent banking investment, not alone through our donation, but aswell a renewed focus on TV bartering and an agitative and artistic PR campaign."

Since 2007, the money that Hallmark has donated has been acclimated to armamentarium basic analysis into award treatments and a cure for breast cancer, a ache that affects one in nine women during their lifetime. Hallmark's £1/4 actor contributions will be breach amid Breast Cancer Campaign (£225,000) and Action Breast Cancer, a programme of the Irish Cancer Society (25,000). The addition is fabricated irrespective of how abounding cards are bought.

Pamela Goldberg, Chief Executive of Breast Cancer Campaign said, "Hallmark's acceptable addition of £225,000 in March 2009 will accomplish a huge aberration to the plan of our projects, enabling us to abide allotment basic breast blight analysis throughout the UK. Hallmark Cards UK is a broadly trusted and accustomed casting which has acceptable resonance with our supporters. This attack will acquiesce us to highlight the accent of our plan to an accretion amount of people."

Editor's notes:
For added data and photography amuse contact:
Gaby O'Grady/Louise Woodward/Tori Homer at Lucre
T: 0113 243 1117
E: Gaby(at)lucrecommunications.com, louise(at)lucrecommunications.com or tori(at)lucrecommunications.com

Hallmark
Established in the UK in 1958, Hallmark Cards is the UK's arch greeting agenda publisher. As able-bodied as greeting cards, Hallmark aswell produces accompanying articles such as wrapping paper, allowance bags, amusing stationery, allowance products, birthday cards, fathers day cards, anniversary cards and personalized cards.

Breast Cancer Campaign
Breast Cancer Campaign's mission is to beat breast blight by allotment avant-garde world-class analysis to accept how breast blight develops, arch to bigger diagnosis, treatment, blockage and cure. It aims to be the arch specialist in breast blight analysis above the UK and the Republic of Ireland, authoritative a cogent appulse on breast blight for the account of patients.
breastcancercampaign.org

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