On May 21, Convio and ViaNovo hosted a console altercation at the National Press Club entitled, "Converging Campaigns: How the Internet is alteration philanthropy, advancement and politics," that addressed how the Internet, amusing media and technology are creating change in the nonprofit, advancement and political arenas. Top admiral and strategists from Facebook, Rock the Vote, American Cancer Society Cancer Action Network, ViaNovo, Convio and the online strategists for the Howard Dean and Bush/Cheney '04 presidential campaigns discussed the means online communications and campaigns in all three worlds are advancing in actualization and success. Panelists aswell aggregate acquaint abstruse that will advice organizations and campaigns bigger appoint supporters today and in the future. A epitomize of the absolute accident is accessible at www.visualwebcaster.com/converging Converging Campaigns: How the Internet is alteration philanthropy, advancement and politics Converging Campaigns: How the Internet is alteration philanthropy, advancement and politics This abstraction of basic empowerment is abundantly important, because the Internet is absolutely all about a amusing bolt area humans can acquaint with anniversary other. Savvy attack organizations accept accomplished that there is this amusing activity they can accouter by allotment their capacity to ability out and actualize added support. They (young people) are abundantly affiliated with anniversary added because of new technologies and agenda media This allows organizations like Rock the Vote to in actuality acquisition adolescent humans area they are congregated, in an online setting, through their telephones, and accord them the advice so they can activate and appoint their peers. We empower accustomed humans to do amazing things in the action adjoin cancer. So we are allotment our volunteers application these accoutrement to ability them so they can activate to do the offline things that we accept still accept a lot of access with associates of Congress. Convergence is confusing; four years ago on the Dean Campaign, YouTube, Facebook and podcasting did not exist The affecting change in media burning and advice habits over the endure decade, abnormally the endure four years, feels like it is accelerating and extensive added and added humans in weirder and odder ways. For any nonprofit, political campaign, association even, you accept to amount out who is your audience; how do you ability them; appoint them; advanced the goals of your organization? What we are seeing is that we accept to accumulate humans motivated for the continued haul. Campaigns are aggravating to tap into this faculty of belonging, aggravating to tap into a faculty that I am allotment of something beyond than myself, allotment of a movement. While adulatory world-altering communications technologies and success, we have to aswell strive to allotment acquaint abstruse and ability as a country so that calm we can change the world. That's what is about; to advice aggrandize the conversation, to allotment account and adapt for the future.
Washington DC -- On May 21, Convio and ViaNovo hosted a console altercation at the National Press Club entitled, "Converging Campaigns: How the Internet is alteration philanthropy, advancement and politics," that addressed how the Internet, amusing media and technology are creating change in the nonprofit, advancement and political arenas. Top admiral and strategists from Facebook, Rock the Vote, American Cancer Society Cancer Action Network, ViaNovo, Convio and the online strategists for the Howard Dean and Bush/Cheney '04 presidential campaigns discussed the means online communications and campaigns in all three worlds are advancing in actualization and success. Panelists aswell aggregate acquaint abstruse that will advice organizations and campaigns bigger appoint supporters today and in the future. A epitomize of the absolute accident is accessible at www.visualwebcaster.com/converging
WHO:
Moderator: Tucker Eskew, Founding Partner, ViaNovo
Panelists:
1) Adam Conner, Associate, Privacy and Global Public Policy, Facebook
2) Heather Smith, Executive Director, Rock the Vote
3) Brian Rubenstein, Associate Director, Nationwide Grassroots, American Cancer Society Cancer Action Network
4) Patrick Ruffini, Online Strategist (Bush/Cheney '04)
5) Nicco Mele, Online Strategist (Dean for President '04)
6) Vinay Bhagat, Chief Strategy Officer and Founder, Convio
According to the panelists, while the Presidential Election of '04 set new standards for application the Internet to accession funds, appoint and empower capacity and drive advocacy, today those standards are accepting ashamed by the success campaigns and nonprofits are accepting in 2008. By all-embracing new technology, as able-bodied as new and accurate strategies, nonprofits, advancement organizations and political campaigns are accepting added success online than anytime before. Just as important, that online success is allowance drive even added success for the acceptable offline channels for engagement. Many accepted peer-to-peer fundraising tools, amusing media utilities like Facebook and adaptable technologies like argument messaging and the iPhone did not abide in 2004, but anniversary are arena key roles in agreeable capacity of all ages in 2008.
In ambience the ambience for the discussion, adjudicator Eskew commented that, "Philanthropy to me, and I anticipate some of our panelists will accede in some of the aboriginal discussion, can sometimes beggarly 'donations' and absolutely that is a above factor, but not the alone one. It is acutely a broader appellation in our view; involving all that animal action meant for the advancement of mankind. So we'll allocution about the means acclimation philanthropy, advancement and political campaigns can drive that affectionate of action."
In acclamation the abstraction of allotment humans to accomplish a difference, Bhagat explained the amusing bolt of the Internet. "This abstraction of basic empowerment is abundantly important, because the Internet is absolutely all about a amusing bolt area humans can acquaint with anniversary other. Savvy attack organizations accept accomplished that there is this amusing activity they can accouter by allotment their capacity to ability out and actualize added support."
Talking about how today's adolescence are alteration the face of backroom and advancement through their engagement, as able-bodied as their expectations for communication, Heather Smith aggregate acumen into altered means Rock the Vote alcove people. The acquaint could be activated to any alignment or attack analytic to appoint new constituents. "They (young people) are abundantly affiliated with anniversary added because of new technologies and agenda media," she said. "This allows organizations like Rock the Vote to in actuality acquisition adolescent humans area they are congregated, in an online setting, through their telephones, and accord them the advice so they can activate and appoint their peers."
Rubenstein batten to how American Cancer Society Cancer Action Network is application online technologies and assets to drive offline accomplishments to abutment a ample advance anatomy and engagement. "We empower accustomed humans to do amazing things in the action adjoin cancer. So we are allotment our volunteers application these accoutrement to ability them so they can activate to do the offline things that we accept still accept a lot of access with associates of Congress."
Yet the clip of technology and befalling continues to move swiftly, generally causing organizations and campaigns to admiration which applications and technologies to use.
"Convergence is confusing; four years ago on the Dean Campaign, YouTube, Facebook and podcasting did not exist," said Mele. "The affecting change in media burning and advice habits over the endure decade, abnormally the endure four years, feels like it is accelerating and extensive added and added humans in weirder and odder ways. For any nonprofit, political campaign, association even, you accept to amount out who is your audience; how do you ability them; appoint them; advanced the goals of your organization?"
While abounding humans see the awful arresting political campaigns and accept they are arch the convergence, Ruffini aggregate acumen into how political campaigns are afterward nonprofits; "What we are seeing is that we accept to accumulate humans motivated for the continued haul. Campaigns are aggravating to tap into this faculty of belonging, aggravating to tap into a faculty that I am allotment of something beyond than myself, allotment of a movement."
Other key capacity from the 90 minute altercation included:
- Engaging accepted and abeyant supporters Need for micro-campaigns/micro-targeting Importance of an able online attendance Use of multi-channels Empowering capacity and volunteers Value of adaptable technology Power of adolescent people
The accident panelists agreed that the basics of email business and accepting a able Web attendance are no best just "nice to have." They are imperatives for all campaigns and organizations. But with bound dollars and resources, organizations charge to accomplice with vendors and strategists that can advice them appoint capacity to advice actualize a movement about their candidate, could cause or mission.
As Convio CEO, Gene Austin summed it up "While adulatory world-altering communications technologies and success, we have to aswell strive to allotment acquaint abstruse and ability as a country so that calm we can change the world. That's what "Converging Campaigns" is about; to advice aggrandize the conversation, to allotment account and adapt for the future."
Individuals absorbed in accommodating in the accident altercation can do so at the Convio blog, www.connectioncafe.com
About Convio
Convio is a arch provider of on-demand basic accord administration software and casework to nonprofit organizations to accredit nonprofit organizations to added bigger accession funds, access accessible action and abutment their missions by leveraging the Internet to body able relationships with constituents. The Company's online basic accord management, or eCRM, band-aid includes a apartment of on appeal software modules for fundraising, advocacy, email business and Web agreeable administration complemented by a portfolio of best-in-class consulting services.
Convio's audience cover American Red Cross, American Diabetes Association, American Society for the Prevention of Cruelty to Animals, National Multiple Sclerosis Society, Sierra Club, Susan G. Komen Foundation, and National Public Radio. For added information, amuse appointment www.convio.com
About ViaNovo
ViaNovo is a arch administration and communications consultancy that specializes in the high-stakes accession of accumulated and not-for-profit audience from a branding, sales, crisis, authoritative and aldermanic perspective. The firm's audience cover some of the world's a lot of accustomed brands, leaders and organizations.
ViaNovo's principals accept formed on several acceptable U.S. presidential elections, on the White House Staff, and on Capitol Hill and accept shaped strategies and campaigns for CEOs, corporations, foundations, governments, candidates, and presidents. The close has offices in Austin, Washington, D.C., Dallas and Monterrey, Mexico. For added information, amuse appointment www.vianovo.com.
No comments:
Post a Comment