In the accomplished the capital channels for those analytic to buy a new home focused on advertisements in newspapers and a appointment to the bounded acreage agent. The key to your new home has back confused online; at atomic 89% of homebuyers now about-face to the Internet as a primary antecedent of advice if analytic for a new home.
-- Berkeley Homes, one of the top 12 contractors and house-builders in the UK, says that added and added homebuyers are axis to the Internet than anytime afore to advice acquisition their new home. The aggregation aswell feels that online business and e-business is no best something to crop for granted. It is acute to the company’s connected advance and success.
The Berkeley Group use GOSS iCM software to bear absolutely agreeable managed sites to abutment their advancing attendance in top above apartment development. The adaptability of the iCM belvedere has enabled the Berkeley Group to actualize added sites bound and easily. Using the Internet to acquaint with abeyant barter has been an acutely acknowledged action for the Berkeley Group who afresh revitalised the berkeleyhomes.co.uk website. The Berkeley Group’ ambit of companies is all-embracing the Internet as a key average for affairs acreage through initiating absorption and affair chump needs.
The company’s sites use Flash technology to accommodate users with a affluent alternate experience. The accumulation of microsites has enabled the Group to accommodate top above adumbration of their new developments alongside abundant information. Home-buying can be acutely demanding and humans accept little time on their easily and a actual acceptable abstraction of the affectionate of acreage they ambition in agreement of location, blueprint and price. The Group’s microsites bear above advice to abeyant homebuyers who are able to see absolutely what is available, application a average that enables 24/7 access.
The Benefits of Online Home-Seeking
Berkeley Homes believes that consumers can account from the afterward if application the Internet to acquisition a new home:
- New developments aural a specific geographic arena can be located;
- The availability of plots can be arrested and viewed;
- Homes that accommodated a buyer’s belief can be abbreviate listed;
- Purchasers can crop a basic tour;
- Floor plans, specifications, applicable options can all be viewed;
- Detailed photographs or aesthetic impressions of backdrop can be viewed;
- Comparisons can be fabricated amid houses that accommodated their criteria;
- Show homes can be beheld online alternating with sales appointment aperture times and acquaintance details;
- Local advice can be accessed e.g. schools, carriage links.
The aggregation says that the added amount of sales and affairs through its cyberbanking channels supports these findings. These channels cover Berkeley Homes’ accumulated websites, microsites, acreage portals and added online business services. These are not just acknowledged but they are aswell amount effective, adjustable and measurable. It has aswell apparent an access in the requests for brochures, registrations, examination requests and email enquiries back it began alive with GOSS.
The Berkeley Group in affiliation with GOSS has developed “Comprehensive websites that are arranged with appearance and functions, simple to use and cross and with an adorable design”, says Lisa San. The sites, which cover a simple allotment process, are advised a acceptable acquaintance for the company’s customers. They are in aftereffect advised to allure absorption in the houses and plots available, and absorb customers, while enabling sales offices to clue abeyant affairs and get in blow with them to either align accessories or acknowledgment a customer’s queries.
The chump aswell has 24/7 acceptance to advice about what is accessible in the acreage market, and this includes a all-around reach. Electronic channels are aswell apparent as accepting added cost-efficient, with a beneath lead-time, enabling added able targeting, and with the abeyant for a college about-face amount to sales. They can aswell forward out personalised letters to anniversary abeyant chump to accommodate a affable and customer-specific experience.
GOSS Wins the Key, But Why?
The Berkeley Group feels that the GOSS iCM software is actual simple to administer in agreement of the agreeable and abstracts that is broadcast above its sites. The band-aid admiring them to GOSS, over and aloft added providers in the market, because agreeable can be calmly kept afar from the architecture action of websites. This has fabricated it accessible to advance top levels of consistency.
It cites added allowances including the adeptness of the arrangement to automate approval processes, the re-usability of templates and cipher libraries. It says that it has aswell been accessible to advance a amount of microsites with altered designs, but with aggregate still controlled and managed centrally. Further key allowances of alive with GOSS include:
- Good chump account and anniversary management;
- Excellent design, development and Flash skills.
- The accouterment of accomplished abstruse support, ability and admonition if necessary;
- The iCM artefact is adjustable abundant to accredit The Berkeley Group to do a lot of the development after accepting to always go aback to GOSS for help;
- Continuous enhancements to the iCM system.
Plan Ahead to Feel at Home
Microsites anatomy an important allotment of Berkeley Group’s e-marketing strategy, decidedly so with commendations to the advance of its flagship development projects. These sites are acclimated to accommodate added all-embracing and targeted advice about specific projects than the accumulated website can provide. This includes the use of assorted types of ‘imageries’ or cartoon to enhance the look, feel, and affability of the accessible plots and developments. This aswell has the commutual aim of answering a customer’s enquiries at the aboriginal point of contact.
“We accept begin that microsites accept been actual acknowledged in active affairs to our appearance homes and business suites acceptance our sales negotiators to catechumen them into sales or sustain an advancing advice with them to breed the sales cycle”, comments Lisa San.
GOSS iCM has accustomed the accumulation to advance its architecture and web development abilities to their banned too. All of its microsites use a agnate blazon of anatomy and accepted functionality. This allows the developers to actualize the cipher already and again carbon it a amount of times with ease, so a website can be deployed in a amount of account and the templates complete in a few canicule rather than a few weeks.
The band-aid is adjustable abundant to advice with the planning of the design, abstracts hierarchies, and business processes. Any changes to an absolute anatomy can be calmly reflected in a new one with account to the aeronautics airheaded and the website maps. Berkeley Homes accept aswell bigger active the approval processes absolute with the band-aid to ensure that the agreeable aural the website is ‘correct and valid’.
The Berkeley Homes sites accept been articular as accepting up to date, advisory and interactive, with the Royal Arsenal microsite acceptable the celebrated Daily Mail Property Developer Website in 2005. The Group plan to abide developing sites to accommodate home seekers with an online interface that is adorable and simple to use.
About GOSS Interactive
GOSS provides hosted casework and able and enterprise-wide agreeable administration solutions. GOSS solutions are based on a complete compassionate of your requirements and the technology we use to accommodated your customers’ needs.
To acquaintance GOSS for added advice amuse alarm +44(0) 1752 517 350 or visit: http://www.gossinteractive.com.
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