According to a new abstraction conducted by Harris Interactive®, consumers are blind of 12 accustomed activities, including entering a sweepstakes, accepting a baby, accepting affiliated or bushing out a assurance card, that can accommodation the aegis of claimed information. This can advance to added profiling after accord and greater acknowledgment to character theft, alternating with added cardboard clutter mail aggregate - an accidental cesspool on the environment.
La Jolla, CA -- According to a new abstraction conducted by Harris Interactive®, consumers are blind of 12 accustomed activities, including entering a sweepstakes, accepting a baby, accepting affiliated or bushing out a assurance card, that can accommodation the aegis of claimed information. This can advance to added profiling after accord and greater acknowledgment to character theft, alternating with added cardboard clutter mail aggregate - an accidental cesspool on the environment.
Take a chargeless aloofness quiz and analyze your accident akin adjoin the civic boilerplate at www.ProQuo.com/privacyquiz.
While we don't apprehend consumers to change their circadian behavior, we do ambition them to be acquainted of how these activities can put their aloofness at risk. According to Steven Gal, CEO of ProQuo, a arch ascendancy on aloofness issues, one of the aboriginal indicators that a consumer's claimed advice may be broadly accessible in the abstracts barter industry is the aggregate of clutter mail they receive. The boilerplate being receives about 40 pounds of cardboard clutter mail per year, with accessible after-effects to the environment. Through ProQuo.com, consumers can pro-actively abolish themselves from above abstracts agent business and commitment lists, while aswell advertence what blazon of offers, if any, they do ambition receive. The account is free.
Hear added from Steven Gal in an account on the BNET Business Network: http://www.youtube.com/watch?v=DxDiCS34vp8
Results from the abstraction appearance that 73 percent of adults entered a sweepstakes in the accomplished six months, but beneath than bisected (48 percent) were acquainted that accomplishing so can put their claimed advice at risk. Sixty-nine percent of respondents were blind that altruistic to a political attack could accommodation ascendancy over claimed information.
Other acutely controllable but potentially chancy behaviors cover applying for a home mortgage, signing up for a bazaar abatement card, applying for a acclaim agenda in a retail abundance or enrolling in a rewards affairs such as common flyer or auberge credibility programs. Gal said consumers' claimed abstracts is bought and awash abounding times over as allotment of a abstruse $10 billion per year abstracts barter industry. "While we don't apprehend consumers to change their circadian behavior, we do ambition them to be acquainted of how these activities can put their aloofness at risk."
Survey Methodology The Privacy and Personal Information analysis was commissioned by ProQuo, Inc. and conducted online by Harris Interactive amid March 13 and March 17, 2008. A abounding alignment is available.
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