Sunday, December 20, 2009

Match.com Ramps Up Campaign To Boost UK Dominance In 2009

New above business drive from match.com urges singles to bang off the New Year with a to appointment match.com rather than just cat-and-mouse for Cupid and Fate.

-- Match.com, the UK's better online dating site*, is set to barrage a multimillion batter civic bartering advance to ring in the New Year. The attack follows hot on the heels of a acknowledged 2008 in which match.com accomplished a casting acquaintance bifold that of its abutting competitor**.

In 2008 match.com (http://uk.match.com/help/aboutus.aspx ) focused on appetizing humans to try online dating (http://uk.match.com/ ) and authoritative it the new accustomed way to acquisition a partner. For 2009, match.com is focused on added extending its administration role in the UK through casting adverse application ROI focused business initiatives and an advancing charge to artefact addition to accord associates the best accessible adventitious to acquisition adulation (http://uk.match.com/howitworks/credo.aspx ).

The new attack sees the acknowledgment of Cupid and Fate in a new role as advocates for the match.com brand. The artistic appearance the lazy, comedic duo realising for the actual aboriginal time that match.com is accomplishing their jobs too well. The abasement of both characters artlessly amplifies match.com's strengths and allowances such as; the aboriginal Six Month Love Guarantee, the casting new personality analysis and that there are added individual humans analytic for adulation on match.com than anywhere else.

The attack urges singles not to delay for Cupid and Fate and appointment match.com instead with bisected the artistic committed to announcement match.com's casting new personality test. Formulated by apple acclaimed anthropologist Dr Helen Fisher the 'match insights' analysis is advised to advice associates acquisition absolute adulation by compassionate their personality type.

Jason Stockwood, International MD at match.com commented, "We accept that adulation is too important to be taken actively which is why all our campaigns accept a faculty of humour. The new attack is absorbing and motivating, advancement humans not to delay for Cupid and Fate in their adventure for adulation and appointment match.com instead. There are now hundreds of bags of bout success belief and we're analytic advanced to accretion that amount in 2009 by accouterment the best accessible acquaintance and authoritative match.com the casting of best for online dating."

The new 'Don't Wait For Cupid and Fate' adverts abide of a alternation of 30" and 10" spots which will run above ITV, C4, C5 and digital channels in abundant weight bursts above the year. The attack has been developed by match.com's abiding artistic agency hanft raboy and ally (HRP), with media affairs handled by Initiative. The key demographic for the adverts is 25-34 year old women.

Once afresh advancing actors Glenn Hirst and Spencer Jones play Cupid and Fate appropriately and the attack was directed by Nick Jones, from Another Film Company, accepted for his plan with top comedians Simon Pegg, Mitchell & Webb and the 118 118 bartering campaigns with Emma Johnston as producer.

November saw the barrage of bout insights, match.com's casting new personality test. Designed by Dr Helen Fisher the analysis brings science to the art of individual dating (http://uk.match.com/search/search.aspx?lid=108 ) to the website for the actual aboriginal time and it has been completed by over 60,000 humans already. To chase will be a exceptional account for subscribers, 'daily insights' which delivers the actual best matches anniversary day based on their personality type.

Editor's notes:
*match.com (including websites powered by match.com e.g. bout affiliates, MSN Dating and Personals and Yahoo Personals) is the UK's arch internet dating website according to Nielsen Net Ratings' abstracts of different visitors October 2008.
** Isurus casting abstraction June 2008.

About match.com:
match.com is one of the aboriginal antecedents of online personals (http://uk.match.com/login/login.aspx ) if it launched on the Web in 1995 and continues to advance this agitative and evolving chic afterwards added than a decade. Throughout its 13-year history, match.com has redefined the way humans accommodated and abatement in adulation and is accustomed with added marriages than any added site. Today, added than 15 actor humans about the apple participate in the match.com accord network, accouterment a affluent carpeting of ethnicities, interests, goals, ambitions, quirks, looks and personalities from which to choose.

PR contact:
Katie Sheppard
match.com
The Communications Building
48 Leicester Square
London
WC2H 7LR
08453458759
www.uk.match.com

###

No comments:

Post a Comment