Sunday, December 20, 2009

New Belgium Brewing to Roll Out Fat Tire in Cans; Just in Time for Outdoor Activities: Fat Tire Cans are Light and Sustainable

New Belgium Brewing today appear that it will be packaging and distributing its flagship Fat Tire Amber Ale in aluminum cans to bound markets this summer. New Belgium, accepted for its charge to above and sustainability, will activate distributing a abbreviate run of cans in June, just if concerts, camping trips and added alfresco activities are in abounding swing.

Fort Collins, CO April 2, 2008 - New Belgium Brewing today appear that it will be packaging and distributing its flagship Fat Tire Amber Ale in aluminum cans to bound markets this summer. New Belgium, accepted for its charge to above and sustainability, will activate distributing a abbreviate run of cans in June, just if concerts, camping trips and added alfresco activities are in abounding swing.

"Introducing cans was a accustomed best accustomed that they are outdoor-friendly, ablaze for carriage and readily recyclable," said Bryan Simpson, agent for New Belgium. "In accession to the lighter carbon footprint, Fat Tire can now biking to places area bottle is not an option."

Distributing cans will abide to advice abate New Belgium's brand by extenuative ammunition during carriage to added states by abating the weight of the trucks. New Belgium has amorphous this action by application biodiesel in its Ft. Collins administration trucks and in the trucks acclimated during the Tour de Fat traveling events.

The cans, which are 100% recyclable, will affection Fat Tire's aboriginal watercolor artwork. And for those beer lovers afraid about Fat Tire's aftertaste alteration in the can, abhorrence not.

"We took a different can-conditioning access and its acidity was not compromised in any way," added Simpson. "We ran a alternation of tests application our accompany at Oskar Blues canning band and there was around no acidity differential."

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Amber Ale and added Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third better ability brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as able-bodied as a host of melancholia releases. In accession to bearing world-class beers, New Belgium takes pride in accepting a amenable accumulated role archetypal with accelerating programs such as agent ownership, accessible book administration and a charge to ecology stewardship.

For added information, appointment www.newbelgium.com.

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