Sunday, December 20, 2009

New Belgium's Tour de Fat Celebrates Pedal Power in 11 Cities This Summer

Get Prepared for Another Season of Theatrical Antics, Wild Costumes and the Most Fun You May Ever Have on Two Wheels: Tour de Fat, New Belgium Brewing's traveling anniversary of all things bicycle, rolls through 11 cities this season, overextension the acceptable chat about the countless allowances of cycling and adulatory mankind's greatest invention… the bike.

Ft. Collins, CO -- Tour de Fat, New Belgium Brewing's traveling anniversary of all things bicycle, rolls through 11 cities this season, overextension the acceptable chat about the countless allowances of cycling and adulatory mankind's greatest invention… the bike. Over the endure eight years, Tour de Fat has captured the acuteness of bags with record-setting parades, agitative entertainment, atrocious contests of bike accomplishment and precision, and, of course, New Belgium beer. This year, the anniversary bliss off in Chicago, area Tour de Fat will accomplish its admission actualization in the Windy City on June 21. Ten added cities above the west are slated through October.

Opening anniversary appearance with a costumed bike parade, Tour de Fat celebrates the ability of the bike. Born in Ft. Collins, Colorado to access acquaintance and accord in cycling as a acceptable anatomy of transportation, Tour de Fat has developed into a civic rite of access for cycling advocates and bon vivants alike.

"Tour de Fat is a time to bless self-expression and all things ridiculous, so alter-egos and apparel are awful recommended and will be rewarded," said Chris Winn, Tour de Fat's coordinator and accident evangelist. "In the name of accumulation participation, we amusement this accident like a potluck…everyone can accord to the accident in their own way. That is what Tour de Fat is all about."

Tour de Fat is chargeless to participants, but beer and commodity gain go to bounded cycling non-profits. The altruistic cycling bazaar helped 26 non-profit organizations in 2007 and aloft added than $245,000.

"If we get added association than we can axle this year, we may accept to do one-in, one-out, and the costumed and aboriginal risers will be accepted aboriginal entry," connected Winn. "So access aboriginal and dress the allotment - if everybody's weird, no one is, right?"

Tour de Fat seeks to leave as baby an ecology banner as accessible and composts and recycles decay from anniversary bout stop. The decay aberration amount ambition for this year is 95%. All agreeable acts will accomplish on a solar-powered stage, trucks and carriage advance B100, and all vendors accomplish off the grid.
   
Highlights of Tour De Fat:

 

    One advance in anniversary city-limits will accomplish to abide car-free for one year as allotment of the Car-for-Bike Trade Program. The committed alone will assurance over their car appellation and accept a custom-fitted New Belgium disciplinarian bike in exchange. The called applicant will account the trials and triumphs alternating their car-free journey. The advance is called afterwards appointment a video anecdotic their admiration to abide car-free. For added information, log assimilate http://www.followyourfolly.com/pdf/biketrade.pdf. As allotment of the Car-for-Bike Trade Program, anniversary Tour de Fat stop will accept a burial for the ancient car complete with a Mardi Gras-esque burial procession. This burial will be followed, after in the day, by a anniversary of the accession of the Car-for-Bike volunteer's custom disciplinarian bike. At the Team Wonderlounge, participants can accompany Team Wonderbike, New Belgium's bicycling disciplinarian advancement program. Team Wonderbikers agreement to drive by bike, not car, as generally as possible. Currently, 11,000 humans accept apprenticed not to drive 9 actor afar in the next twelve months. Tour de Fat 2008 has a new awakening date for performers with 100% solar-powered complete and decorations fabricated from recycled materials. The date will be transported in solar-powered trailers and the Tour de Fat aggregation will biking on B100 biodiesel fuel. Festival-goers can try out new rideable art bikes and, of course, the bike array will change through anniversary of the stops. This year two humans and a bedfellow anniversary will win a cruise to Tour de Fat in Fort Collins, Colorado for the home-town throw-down (California exempt). For a adventitious to win, log assimilate http://www.newbelgium.com/vibe_tourdefat.php. This is a pro-bike celebration, not an anti-car rally…non-cyclists are added than acceptable to accompany the festivities.
    Tour de Fat 2008 will aeon through anniversary of the afterward cities:

    June 21: Chicago, IL
    July 19: San Francisco, CA
    July 26: Truckee, CA
    Aug. 2: Seattle, WA
    Aug. 16: Portland, OR
    Aug. 23: Boise, ID
    Sept. 6: New Belgium Brewing (Ft. Collins, CO)
    Sept. 13: Denver, CO
    Sept. 20: Durango, CO
    Oct. 11: Tempe, AZ
    Oct. 18: Austin, TX

    For added advice and to see a video montage of antecedent Tour de Fat stops, amuse appointment http://www.followyourfolly.com/folly_tour_de_fat.html.

    About New Belgium Brewing Company
    New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third better ability brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as able-bodied as a host of melancholia releases. In accession to bearing world-class beers, New Belgium takes pride in accepting a amenable accumulated role archetypal with accelerating programs such as agent ownership, accessible book administration and a charge to ecology stewardship. For added information, appointment www.newbelgium.com.

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