For the aboriginal time new research, appear today in London, reveals just how abundant the UK gay bazaar is in actuality worth. Britain's 3 actor gay and lesbian citizens endure year becoming over 70 billion pounds. This assets - alternating with beneath accouchement in gay households - leads to college disposable gay incomes that are now alluring the business absorption of some of the UK's better companies.
London, UK -- The Pink Pound has been appear to be account over 70 billion pounds annually in the UK. New gay bazaar analysis by Out Now Consulting for Gay Times and Diva magazines shows that the UK lesbian and gay association becoming this abundant assets endure year, and appear to be spending abundant of it with gay abandon on a ambit of chump amount categories.
Findings of the 'Out Now Diva and Gay Times Readers Surveys' acknowledge that British lesbians and gay men, on average, are actual well-employed, advantageous and are out spending their incomes on a ambit of affairs artefact categories.
This is not necessarily account to us, as we accept been alive with companies to advice them accept how to ability gay barter for over 15 years now The gay bazaar is big business Now that the bazaar is able to be accurately measured, added companies are developing business affairs to bigger position their brands to allure gay and lesbian customers These analysis after-effects appearance that, if it comes to new technology and media products, gay men and lesbians are quick to adapt, they absorb assertive artefact categories strongly, and adore boilerplate incomes college than UK civic averages Gays and lesbians are a actual assorted accumulation of people, and absolutely acutely not anybody is earning aloft boilerplate incomes In agreement of gay domiciliary incomes, the about absence of accouchement in gay relationships does access the boilerplate levels of disposable assets accessible for arbitrary spending on these assorted chump categories. Out Now 2005 Diva and Gay Times Readers Surveys "This is not necessarily account to us, as we accept been alive with companies to advice them accept how to ability gay barter for over 15 years now," says Ian Johnson, managing administrator of Out Now Consulting - a specialist gay business consultancy that agitated out the research. "What is new, however, in the UK market, is that because of this research, and for the aboriginal time, the amount of gay consumers' amount on so abounding artefact categories can now be accurately measured. Importantly, these new abstracts cover both gay men and lesbians. Other gay analysis in Britain has focused about alone on men, and has not accurately captured accompanying abstracts from the lesbian articulation of the gay market. This new analysis does this for the aboriginal time."
"The gay bazaar is big business," says Johnson.
Last ages UK administering admiral at Whitehall appear the absolute amount of gay and lesbian humans in the UK is believed by the British government to be 6% of the absolute developed population, or 3 actor people.
"Now that the bazaar is able to be accurately measured, added companies are developing business affairs to bigger position their brands to allure gay and lesbian customers," says Johnson. "Benchmark UK brands such as Barclays Bank, British Telecom (BT), HMV and British Airways accept all apparent business absorption in targeting the spending ability of the gay and lesbian community. These companies are assessing their products, their communications and their administration strategies to advance their gay bazaar positioning. This trend seems set to abide with the bigger acumen into this bazaar provided by this new research."
The analysis reveals that endure year gays and lesbians in the UK spent added than 800 actor pounds affairs CDs, and even added (843 actor pounds) on DVDs. Similar amounts were spent affairs books and magazines.
Leisure biking appearance actual awful in gay and lesbian spending patterns with absolute amount of added than 3 billion pounds accepting spent on tourism during 2005.
Mobile buzz bills accounted for added than 1 billion pounds of gay bazaar spending whilst accouterment accounted for a added 1.9 billion pounds.
"These analysis after-effects appearance that, if it comes to new technology and media products, gay men and lesbians are quick to adapt, they absorb assertive artefact categories strongly, and adore boilerplate incomes college than UK civic averages," according to Kim Watson, Deputy Managing Director at MPG - administrator of Diva and Gay Times magazines.
Interesting differences are appear in this new analysis amid gay men and lesbians.
Gay men spent added on leisure travel, DVDs and accouterment endure year than lesbians did, but UK lesbians outspent UK gay men in 2005 on their adaptable blast bills and on affairs magazines and are far added acceptable than gay men to crop a amusement afterwards registering their noncombatant partnerships.
Johnson aswell added that it is important to realise that not every lesbian or gay being is even or able to absorb as abundant as others. "Gays and lesbians are a actual assorted accumulation of people, and absolutely acutely not anybody is earning aloft boilerplate incomes," says Johnson. "In agreement of gay domiciliary incomes, the about absence of accouchement in gay relationships does access the boilerplate levels of disposable assets accessible for arbitrary spending on these assorted chump categories."
Notes to editors:
Publication of this advice have to be accustomed as the "Out Now 2005 Diva and Gay Times Readers Surveys", for absorb reasons.
6% of UK adults are believed to be lesbian or gay. Source: Whitehall, December 2005.
The address by Out Now Consulting, was undertaken afterward absolute analysis with added than 1,000 readers of Diva and Gay Times magazines amid March and October 2005. Sample admeasurement is 1118 respondents.
Average assets of lesbian respondents is £21,593 per annum, ascent to £24,783 per annum for those alive full-time. Average assets of gay macho respondents is £28,841 per annum ascent to £34,168 for respondents alive full-time.
These abstracts are appreciably college than the UK civic averages for men and women in general. Most afresh appear UK civic boilerplate allowance is £18,531 for women in full-time plan and £24,236 for men in fulltime plan (source: ASHE Gender Pay analysis 2004).
Gay Times and Diva (published by Millivres Prowler Ltd.) are Europe's best affairs gay and lesbian bright account angle magazines. Gay Times was launched in 1984 and Diva in 1994, both titles are broadcast by Seymour Distribution Ltd. Millivres Prowler Ltd. is Europe’s better media business targeting the gay and lesbian bazaar and acclaimed its 30th Anniversary in 2004. In that aforementioned year the aggregation registered as a Stonewall 'Diversity Champion' and accomplished 'Investors In People' accreditation.
The calculations aloft are based on the UK gay bazaar absolute a absolute of 3 actor people, and amount levels appear in this analysis accepting archetypal above the market. The abstracts reflects the appear abstracts from readers of Diva and Gay Times magazines - the UK's best affairs lesbian and gay magazines.
Established in 1992, Out Now Consulting is a arch antecedent for gay business analysis and strategy, and is a all-around gay bazaar agency relied aloft by organisations complex with lesbian and gay people. Services cover bazaar research, training, advertising, accessible relations and action development.
Out Now audience cover Barclays Bank, IBM, Toyota, German National Tourist Office, Qantas Airways, Visit Britain, Lufthansa, South African Tourism and Citibank.
For added advice amuse contact:
Ian Johnson, Managing Director
Out Now Consulting
UK mobile: +44-7906 553 990
BE landline: +32-2-514 6443
BE mobile: +32-4737 60886
web: http://www.OutNowconsulting.com
Kim Watson, Millivres Prowler Ltd.
Mobile: +44-7813 475402
Direct Line: +44-20-7424 7460
web: http://www.millivres.co.uk
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