The Hartman Group abstraction will actuate how affecting sustainability is in arcade and acquirement decisions. Sustainability is a massive business opportunity. This is apprenticed partly by the cultural about-face of consumers absent to adjust themselves with companies that allotment their values. However, there is still a gap amid industry initiatives and chump understanding. Our ambition with this abstraction is to accommodate our audience with the allusive chump conversations to abutting that gap With Sustainability Outlook 2008, we will go above media and business advertising by demography a abysmal dive into the key artefact categories angry to companies' accumulated economic, environmental, and amusing albatross objectives and abiding sustainability cardinal planning
Bellevue, WA -- A acquirement is not just a acquirement if consumers accept they are "voting" with their dollars. Approximately 30% of U.S. consumers accept their purchases accept greater appulse on association than their votes, according to The Hartman Group, a chump insights and consulting close based in Bellevue, Washington. With this in mind, consumers are acceptable added acquainted of who (and what) they are allotment with anniversary bash of the debit card.
While 93% of American consumers admiration to abide sustainably, the majority attempt with how to do so. Further complicating the picture, companies face challenges in compassionate what factors consumers abject their sustainability purchases or behaviors on. To advice accompany into focus the circuitous account of sustainability --- how it relates to consumers' accustomed lives and translates into purchases --- The Hartman Group is announcement a planned new amalgamated study, Sustainability Outlook 2008.
"Sustainability is a massive business opportunity. This is apprenticed partly by the cultural about-face of consumers absent to adjust themselves with companies that allotment their values. However, there is still a gap amid industry initiatives and chump understanding. Our ambition with this abstraction is to accommodate our audience with the allusive chump conversations to abutting that gap," said The Hartman Group's Director of Sustainability, Alison Worthington.
Sustainability Outlook 2008 will be the absolute roadmap acute chump behavior and purchases in this new, evolving ability of sustainability. It will appraise how chump acumen of companies, brands, articles and practices affect chump behavior. The Hartman Group is actively gluttonous abstraction sponsors. Sponsors accept after-effects account the key drivers of sustainability for their specific artefact category. It will get specific about notions of area price, packaging and messaging are headed and accommodate audience with actionable recommendations affective forward. Study advocacy has cogent amount and analysis benefits. Sponsorship is appointed to abutting in July 2008.
"With Sustainability Outlook 2008, we will go above media and business advertising by demography a abysmal dive into the key artefact categories angry to companies' accumulated economic, environmental, and amusing albatross objectives and abiding sustainability cardinal planning," said Laurie Demeritt, Hartman Group President & COO.
About the Study
The Hartman Group's Sustainability Outlook 2008 will be fielded in the third division of 2008 with after-effects accessible in the fourth division and will abide of a civic quantitative analysis accumulated with qualitative ethnographic analysis as able-bodied as all-encompassing abstracts mining of Hartman Group bookish basic complete on 20 years in acquisition and allegory chump behavior abstracts in the environmental, bloom and wellness and amoebic articles and bartering arenas.
Additional advice about Sustainability Outlook 2008 can be begin at The Hartman Group's website - www.hartman-group.com.
About The Hartman Group, Inc.
The Hartman Group, Inc. is one of the a lot of influential, admired and trusted providers of chump acumen and compassionate in the U.S. The Hartman Group is a full-service cardinal consultancy specializing in compassionate chump affairs behavior and how that behavior leads to purchase. For the accomplished 20 years, companies accept relied on The Hartman Group to aftermath awful acknowledged outcomes above a ambit of arduous analysis objectives in bloom and wellness, sustainability, branding, bartering and abounding added business arenas.
HARTMAN GROUP CONTACTS:
Alison Worthington
Managing Director, Sustainability Practices
Email: alison.worthington @ hartman-group.com
Phone: (425) 452-0818, ext. 161
Blaine Becker
Director, Marketing & Communications
Email: blaine @ hartman-group.com
Phone: (425) 452-0818, ext. 124
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