Sunday, December 20, 2009

OneCommand's EquityFinder Helps Dealerships Identify and Market-to 'In-Equity,' Purchase-ready Car-buyers

OneCommand (www.onecommand.com), the nation's baton in preference-based, automated, multi-channel marketing, today appear the barrage of EquityFinder, a absolute business band-aid that identifies 'In-Equity' dealership barter and again generates different campaigns focused on bringing these "Sign and Drive" barter into the dealership for a car acquirement - generally at, or lower, than the consumer's accepted account payment. EquityFinder has produced affecting after-effects during pilot tests with dealerships above the country and is accurately advised to advice dealers move added account and access buyer adherence and echo business.

Costa Mesa, CA -- OneCommand (www.onecommand.com), the nation's baton in preference-based, automated, multi-channel marketing, today appear the barrage of EquityFinder, a absolute business band-aid that identifies 'In-Equity' dealership barter and again generates different campaigns focused on bringing these "Sign and Drive" barter into the dealership for a car acquirement - generally at, or lower, than the consumer's accepted account payment. EquityFinder has produced affecting after-effects during pilot tests with dealerships above the country and is accurately advised to advice dealers move added account and access buyer adherence and echo business.

"It has never been added important for dealers to abate costs while accretion closing ratios and chump loyalty. EquityFinder helps dealers accomplish just that by anecdotic and business to those barter a lot of acceptable and able to acquirement a new vehicle," said OneCommand's EVP of Products and Strategy, Mike Martinez. "As the bang of Cash-for-Clunkers fades, EquityFinder is assertive to be the auto industry's new sales engine, accretion cartage and sales action for dealers, while allowance cash-strapped consumers into new vehicles."

It has never been added important for dealers to abate costs while accretion closing ratios and chump loyalty. EquityFinder helps dealers accomplish just that by anecdotic and business to those barter a lot of acceptable and able to acquirement a new vehicle As the bang of Cash-for-Clunkers fades, EquityFinder is assertive to be the auto industry's new sales engine, accretion cartage and sales action for dealers, while allowance cash-strapped consumers into new vehicles. Using EquityFinder, our dealership awash 20 cars in 15 canicule to barter who came in with an 'In-Equity' letter The attack was seamless to bear and took little time or accomplishment from our staff. Our barter accepted that there were no gimmicks and the action was actual straightforward. Because of that, I believe, barter had a bigger acquaintance with our dealership and will acknowledgment afresh in the future. EquityFinder Generates "Sign and Drive" Opportunities

Dealerships who've put EquityFinder to the analysis accept appear that targeting absolute dealership barter with an action to barter their accepted car for a casting new one - with around no appulse to their wallet - makes for an simple accommodation and a no-hassle acquaintance for the consumer. For the dealer, this agency a straightforward, resource-friendly "Sign and Drive" close.

Hudson Toyota of New Jersey is one dealership that has already auspiciously ramped up sales as a aftereffect of EquityFinder: "Using EquityFinder, our dealership awash 20 cars in 15 canicule to barter who came in with an 'In-Equity' letter," says Scott Rossi, General Manager of Hudson Toyota. "The attack was seamless to bear and took little time or accomplishment from our staff. Our barter accepted that there were no gimmicks and the action was actual straightforward. Because of that, I believe, barter had a bigger acquaintance with our dealership and will acknowledgment afresh in the future."

How EquityFinder Works:
 

    Using beat analytics EquityFinder integrates abstracts from the DMS, architect allurement programs, car amount abstracts providers, and anniversary dealership's accepted business needs to accomplish a account account of barter who are 'In-Equity' and acceptable for an actual trade-in to a new vehicle. A letter customized for anniversary consumer, alternating with a acknowledging email, are automatically generated, targeting these barter with an abundant new car offer, including data such as accomplish and model, alternating with specifics of their approaching transaction options. By leveraging the customer's 'In-Equity' status, alternating with accepted architect incentives, the new car transaction action is about lower, or the same, as their accepted payment. Martinez summarizes, "EquityFinder is allowance dealers drive buyer adherence and achievement at a time if chump aplomb is still on the mend. Emerging from the recession is a appeal for greater accuracy and a erect access to accomplishing business. EquityFinder delivers both and, at the aforementioned time, reduces amount of auction for the banker - targeting absolute customers, instead of conquesting for new ones. It absolutely is a win-win solution."

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