Ryan Kavanaugh Envisions Lifestyle Brand Out Of Newly-Acquired Rogue Pictures As we delved into this, we abstruse the name Rogue resonates with adolescent humans not just as a cine brand, but aswell as an all-embracing affairs brand, in a address that we accept never apparent before It encourages admirers to embrace films and appearance above all avenues of their lives, abnormally aural the agenda space. Through www.RogueLife.com, we are able to bigger appoint in a chat with our 15-25 year old audience. Creating the Rogue appearance is a adequately simple concept. We plan anon with the chump in creating absolutely what it is they ambition to see and wear. In giving the chump a voice, it goes to the actual affection of what Rogue stands for: it's not our brand, it's theirs. It is a absolute circle The chump themselves are in actuality creating their own brand. We are just giving them the aqueduct to do it. It is actually a abounding circle, the chump is in blow with us and we are in blow with the consumer, in absolute time As continued as we abide to accommodate acceptance to unique, adorable and actual absolute content, we accept we will consistently advance the business plan anybody strives to find: a plan area the chump is cogent you afore duke absolutely what they want.
Los Angeles, Ca -- On the heels of addition acknowledged Rogue absolution in The Last House on the Left, Relativity Media, LLC CEO Ryan Kavanaugh appear today that Rogue Pictures, the afresh purchased blur flat specializing in lower account brand films, will aggrandize into a affairs company. In the accomplishment to absolutely advantage the characteristic attending and artefact of the Rogue banner, Kavanaugh appear that the aggregation will cover a accouterment line, amusing networking ventures, and connected assembly of motion pictures which address to 15-25 year old audiences.
"As we delved into this, we abstruse the name Rogue resonates with adolescent humans not just as a cine brand, but aswell as an all-embracing affairs brand, in a address that we accept never apparent before," said Kavanaugh. "It encourages admirers to embrace films and appearance above all avenues of their lives, abnormally aural the agenda space. Through www.RogueLife.com, we are able to bigger appoint in a chat with our 15-25 year old audience."
As the Rogue affairs casting launches today, it will be answer above media platforms in programming that appeals to the ambition 15-25 year old demographic. In accession to partnering with media outlets like The Jimmy Kimmel Show and KROQ to barrage the brand, Rogue promotions will cover a Rogue-designed bedrock and cycle bout bus, which will serve as publicity for Rogue pictures. The bout bus will action chargeless products, celebrity meet-and-greets, and advice on accessible films and projects. The bus will be active with abounding agenda capabilities including abide alive to the RogueLife agenda platform. This new arrangement will serve as a hub of a cardinal set of web 2.0 spokes including MySpace, Facebook, Twitter, Digg, all of which will be leveraged to drive cartage aback to action on the Rogue network.
Kavanaugh continued, "Creating the Rogue appearance is a adequately simple concept. We plan anon with the chump in creating absolutely what it is they ambition to see and wear. In giving the chump a voice, it goes to the actual affection of what Rogue stands for: it's not our brand, it's theirs."
The Rogue accouterment band will admission featuring hoodies, t-shirts and hats. Initially these items will be accessible for acquirement online by June 2009 and amplification into food is planned for after in the year. Eventually, the accouterment band is accepted to cover jeans, sneakers and added accoutrement items for the 15-25 year old trendsetter. Plans are accepting caked now as to whether it will be a band beneath addition characterization or be its own standalone brand.
The RogueLife belvedere will be able to affection altered online autograph of accouterment throughout the architecture action to accomplish abiding that the consumer's articulation is heard and Rogue can bound and bigger accord the chump absolutely what it is analytic for.
Capturing the angrily absolute and artistic spirit of today's adeptness 15-25 year old trendsetters, the Rogue casting embraces the aggregation of pop culture, music, and fashion. Like these culturally, artistically, and digitally aware trendsetters, Rogue embraces culture, history, and appearance with a smirk. With the adeptness to accouter the pop culture-making ability of the big awning and anon affix it with the accumulation grassroots (mass-roots) advice ability of amusing networking, the Rogue casting provides the ultimate in agenda connectivity.
"It is a absolute circle," said Scott Lambert, President of the Business Group at Relativity and complex in the accepted Rogue expansion. "The chump themselves are in actuality creating their own brand. We are just giving them the aqueduct to do it. It is actually a abounding circle, the chump is in blow with us and we are in blow with the consumer, in absolute time," he continued. "As continued as we abide to accommodate acceptance to unique, adorable and actual absolute content, we accept we will consistently advance the business plan anybody strives to find: a plan area the chump is cogent you afore duke absolutely what they want."
ABOUT RELATIVITY MEDIA, LLC
Relativity Media, LLC ("RML") is a media and ball aggregation which focuses on creating, costs and distributing aboriginal class, flat above ball agreeable and bookish acreage above assorted platforms, as able-bodied as authoritative cardinal partnerships with, and adept investments in media and ball accompanying companies and assets. At the end of 2008, Relativity Media accomplished its accretion of Rogue Pictures from Universal. The acquirement of Rogue, a aggregation that specializes in the assembly and administration of lower-budget films, includes the label's absolute library of films, as able-bodied as bearing deals and added than 30 projects currently in development. Rogue has had accurate success aural the abhorrence genre; the aboriginal two Rogue releases beneath Relativity's buying were both box appointment successes: The Unborn and The Last House on the Left.
To date, Relativity has financed and/or produced over 60 films that accept apparent advanced absolution and accept accumulated $7.4 billion in common box appointment revenue. Fifty of those films are "Top 10" box appointment releases from the accomplished two years. Relativity's contempo films cover Step Brothers, Hancock, Wanted, Burn After Reading, Death Race, The House Bunny, Mamma Mia!, You Don't Mess with the Zohan, Pineapple Express, The Mummy: Tomb Of The Dragon Emperor, and Hellboy II: The Golden Army.
Relativity's 2008 slate included 5 of the top twelve highest-grossing films of the year; eighteen of the company's films accept opened at #1 at the box office, and eighteen of RML's nineteen summer releases landed in the top three accomplished earners in their corresponding aperture weekends. The accomplished 34 releases accept becoming 29 Oscar® nominations, including nods for Frost/Nixon, Atonement, American Gangster, and 3:10 To Yuma. Twenty-nine of RML's films accept anniversary generated over $100 actor in common box appointment receipts. This accomplished summer, Relativity Media, LLC appear an all-encompassing all-embracing administration program, which included thirteen achievement deals accoutrement 100+ territories about the world.
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