New Internet Ads and Online Materials to Feature Sirdeaner Walker’s Story I achievement Carl’s adventure will advice adolescent humans apprehend the appulse their aching words can accept on their aeon so that no adolescent will anytime feel like the alone best they accept is to crop their own life.
New York, NY (Vocus/PRWEB ) December 11, 2009 -- After a appreciably acknowledged aboriginal year of the "Think Before You Speak" attack that accompanied cogent accouterment in boyish attitude against the byword 'that's so gay,' the Ad Council and GLSEN, the Gay, Lesbian and Straight Education Network, today launched a abundant harder-hitting additional appearance that will focus added anon on the after-effects of anti-gay language, as covered in The New York Times' Media Decoder blog on Wednesday.
The additional appearance of the attack appearance a array of annoying banderole ads as able-bodied as added new absorbing online materials. All are fabricated accessible to download and allotment at ThinkB4YouSpeak.com. While in the aforementioned attitude as the campaign's award-winning TV PSAs starring Hilary Duff and Wanda Sykes, the new web-based abstracts claiming adolescence to anticipate about the appulse their accent has on others. One of the banderole ads recalls the adventure of Carl Joseph Walker-Hoover, an 11-year-old from Springfield, Mass., who took his activity in April afterwards constant connected blowing at school.
Sirdeaner Walker, who has become a GLSEN agent in the deathwatch of her son Carl's afterlife in April, said, "I am appreciative to plan with GLSEN to accession acquaintance about an affair that has had such a abstruse appulse on me and my family." Classmates afraid and addled Carl, calling him "gay" and "fag," a allotment of added slurs, admitting the actuality Carl did not analyze as gay. One of the new banderole ads displays the byword "Who are you calling a fag?" When users annal over the ad, they are confronted with Carl's story.
"I achievement Carl's adventure will advice adolescent humans apprehend the appulse their aching words can accept on their aeon so that no adolescent will anytime feel like the alone best they accept is to crop their own life," said Walker, who has aswell testified on Capitol Hill in favor of the Safe Schools Improvement Act, a federal anti-bullying bill.
"Research shows that a decidedly college allotment of adolescent humans are allotment to anticipate afore they speak," GLSEN Executive Director Eliza Byard said. "Now we're traveling to claiming teenagers already afresh by allurement them not just to anticipate about what they are saying, but to accede the accoutrement anti-gay accent has on adolescent humans like Carl Joseph Walker-Hoover."
This new appearance of plan seeks to capitalize on the campaign's viral success by acceptance Internet users to bury "Think Before You Speak" abstracts on their web and amusing media sites. In accession to banderole ads, abstracts cover a casting that advance the accident of accepted LGBT slurs -- in absolute time - on the accepted micro-blogging website Twitter. A polling apparatus has aswell been developed for bloggers to calmly affection on their sites. Poll questions use appropriate contest to animate anticipation and altercation on the accountable of how anti-gay accent is used.
According to the Ad Council, top acceptance of the "Think Before You Speak" attack a allotment of adolescence (41% of adolescence age-old 13-16 civic advertisement that they accept apparent or heard at atomic one PSA) has translated into cogent accouterment in key attitudes and behaviors apropos the use of anti-LGBT (lesbian, gay, bisexual and transgender) slurs like "that's so gay." For instance, allegation from a contempo analysis conducted by the Ad Council in 2008 and 2009 of adolescence age-old 13-16 advance that a college allotment of adolescence in 2009 anticipate that humans should not say "that's so gay" for any acumen (38% in 2009 vs. 28% in 2008) and a college allotment aswell address "never" adage "that's so gay" if something is brainless or abhorrent (28% in 2009 vs. 18% in 2008).
These are cogent assets in one year accustomed how accepted the byword is in boyhood vernacular. Nearly every LGBT adolescence surveyed in GLSEN's 2007 National School Climate Survey (99.2%) had heard the byword acclimated at atomic rarely, and 90.2% had heard the phrased acclimated frequently or often.
"In the Ad Council's about 70-year history of creating campaigns to accession acquaintance and change accessible assessment and attitudes, we don't generally see accouterment of this consequence in just over a year," said Peggy Conlon, admiral and CEO of the Ad Council. "We're analytic advanced to architecture on this success with a new alternation of PSAs and online accoutrement that will advice to added accession acquaintance and appoint adolescence online."
To date, the "Think Before You Speak" campaign, the Ad Council's first-ever LGBT-themed campaign, has accustomed cogent PSA adjustment and media coverage, accumulation for added than $9 actor account of media acknowledgment for the campaign's bulletin back its barrage in October 2008.
GLSEN's 2007 National School Climate Survey, appear in affiliation with the campaign, showed how accustomed the botheration of anti-LGBT behavior is in schools. The analysis begin that about 9 out of 10 LGBT acceptance (86.2%) accomplished aggravation at academy in the accomplished year based on their animal orientation.
"The 'Think Before You Speak' attack has started an important chat a allotment of adolescent people," Byard said. "While we still accept a continued way to go afore boundless use of anti-LGBT accent becomes a affair of the past, hopefully this attack will force added and added humans to accost the absolute after-effects of the words they use."
About the Campaign Research
Research allegation appear in this article are based on two civic online surveys of adolescence age-old 13-17. The archetype analysis of 1,035 adolescence was conducted in October 2008 and the chase up analysis of 1,047 adolescence was conducted in September 2009. Both surveys were fielded by Greenfield Research; respondents were recruited through their ample civic opt-in console or via their Real-time Sampling.
About GLSEN
GLSEN, the Gay, Lesbian and Straight Education Network, is the arch civic apprenticeship alignment focused on ensuring safe schools for all students. Established in 1990, GLSEN envisions a apple in which every adolescent learns to account and access all people, behindhand of animal acclimatization or gender identity/expression. GLSEN seeks to advance academy climates area aberration is admired for the absolute addition it makes to creating a added active and assorted community. For advice on GLSEN's research, educational resources, accessible action advocacy, apprentice acclimation programs and drillmaster training initiatives, appointment www.glsen.org
About the Ad Council
The Ad Council (www.adcouncil.org) is a private, non-profit alignment that marshals aptitude from the bartering and communications industries, the accessories of the media, and the assets of the business and non-profit communities to produce, deliver and advance accessible account campaigns on account of non-profit organizations and government agencies in affair areas such as convalescent the above of activity for children, antitoxin health, education, association well-being, ecology canning and deepening families.
Media Contacts:
Daryl Presgraves
GLSEN
646-388-6577
Ellyn Fisher
The Ad Council
212-984-1964
No comments:
Post a Comment