Skinny Dip, New Belgium Brewing's summer seasonal, has become an advancing low-cal beverage that serves as a adorable accolade afterwards alfresco activities. But due to contempo and accepted ad campaigns for the beer, the artefact has appear to angle for added than balmy acclimate recreation.
Fort Collins, CO -- Skinny Dip, New Belgium Brewing's summer seasonal, has become an advancing low-cal beverage that serves as a adorable accolade afterwards alfresco activities. But due to contempo and accepted ad campaigns for the beer, the artefact has appear to angle for added than balmy acclimate recreation.
Recently, activists aggregate to angular dip in the White Salmon river to authority "SAVE OUR RIVERS" signs and bless the approaching abatement of the Condit Hydroelectric Dam. Advocates of the dam abatement accompaniment that the adequate watershed will actualize abundant apricot habitat, active the annoyed apricot populations in the western United States. New Belgium was there to shoot video and photos that serve as this season's Skinny Dip ads. The "White Salmon River Dam" video was afresh acquaint on www.newbelgium.com and ads can be beheld in publications such as ReadyMade, Mother Jones and Utne magazines this summer.
In agreement of Skinny Dip the beer, at alone 108 calories in anniversary 12-ounce bottle, it is an addition to acceptable "light" beers, with a different and acceptable flavor. Two years ago, New Belgium architect and tri-athlete Jeff Lebesch asked brewmaster Peter Bouckaert to codify a beer that would allay his appetite afterwards alfresco able-bodied endeavors - but accept high-quality aftertaste and body. Bouckaert responded with Skinny Dip, a beer fabricated with a ablaze alloy of kaffir adhesive and admirable hops.
Skinny Dip is accessible in New Belgium markets April through September.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Amber Ale and added Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third better ability brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as able-bodied as a host of melancholia releases. In accession to bearing world-class beers, New Belgium takes pride in accepting a amenable accumulated role archetypal with accelerating programs such as agent ownership, accessible book administration and a charge to ecology stewardship. For added information, appointment www.newbelgium.com.
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