The “GET INTO THE GAME” attack uses the blur "Murderball" to brainwash the accessible and allay belief about the disabled.
Los Angeles, CA -- People "GET INTO THE GAME" with a amusing action attack accommodating by Participant Productions, in affiliation with Buzztone, Inc. The attack uses the blur "Murderball" to access accessible acquaintance about humans with disabilities and to accession funds for the U.S. Paralympics. “GET INTO THE GAME” encourages participants to use the blur to abode the misconceptions about others with disabilities, while aswell adopting money to acquirement wheelchairs for disabled athletes in need.
" Murderball " is a blur about tough, awful aggressive rugby players who are aswell quadriplegic. In their own adaptation of the full-contact sport, the players attending to “smash” anniversary added while affective active the cloister in custom-made, gladiator-like wheelchairs.
As allotment of the campaign, participants are encouraged to host screenings of the film, authority discussions to abode the issues raised, and accession funds for the U.S. Paralympics. Funds aloft will be acclimated to accommodate sports wheelchairs for athletes with disabilities in need. Donations are aswell acclimatized anon through the attack website, www.Participate.net/getintothegame.
There is an estimated 54 actor humans in the United States with a affliction and they’re just like you and me -- they accept families, jobs, hobbies, brand and dislikes, and problems and joys. However, whether we ambition to accept it or not we all accept biases or assumption notions about humans with disabilities The athletes in 'Murderball' calmly transcend those stereotypes, and that’s why this attack is so powerful. Good Night, and Good Luck. The World According to Sesame Street. Screening organizers can log assimilate the attack website to appeal a "Murderball" Screening Kit, which includes a chargeless DVD of the film, alternating with tips for a acknowledged screening and altercation points.
“There is an estimated 54 actor humans in the United States with a affliction and they’re just like you and me -- they accept families, jobs, hobbies, brand and dislikes, and problems and joys. However, whether we ambition to accept it or not we all accept biases or assumption notions about humans with disabilities,” says Lisa Day, Vice President of Corporate and Community Affairs at Participant Productions. “The athletes in 'Murderball' calmly transcend those stereotypes, and that’s why this attack is so powerful.”
The online basic of the program, developed by Buzztone, invites webmasters and online association leaders to advice advance the chat about this important could cause by hosting a customizable alternate adaptation of the "Murderball" trailer. Users adapt the cine bivouac by accumulation their aggregation or website logo, alternating with a appropriate bulletin to viewers, and again column on their website, blog or MySpace profile. To assurance up for your own custom trailer, log assimilate www.buzztone.com/murderball.
About Participant Productions:
Founded in January 2004 by philanthropist Jeff Skoll and headed by Skoll and President Ricky Strauss, Participant Productions focuses on acute ball that highlights important amusing issues in adjustment to awaken, affect and empower audiences to accomplish a difference.
Participant Productions 2005 films were accustomed with a absolute of 11 Academy Awards nominations. These include: "Good Night, and Good Luck.," produced by Section 8 and co-financed by Participant and 2929 Entertainment, directed by and starring George Clooney, and David Straithairn, appear by Warner Independent Pictures; "North Country," directed by Niki Caro ("Whalerider") and starring Charlize Theron, Frances McDormand, appear by Warner Bros.; and "Syriana," accounting and directed by Stephen Gaghan and starring George Clooney, Matt Damon, and Jeffrey Wright, appear by Warner Bros. Upcoming projects cover "Fast Food Nation," directed by Richard Linklater, to be appear by Fox Searchlight Pictures, and "An Inconvenient Truth," a documentary on all-around abating featuring Al Gore, to be appear by Paramount Classics. Documentaries cover the Oscar nominated "Murderball," for which Participant partnered with THINKFilm and MTV Films for its release, and the accessible "The World According to Sesame Street." For added advice about Participant Productions, amuse appointment www.participate.net
About Buzztone, Inc.
Buzztone, Inc. is a non-traditional business agency that was accustomed in 2000, and has back become the arch go-to agency to advice brands access awareness, advance favorability and advanced conversion. Buzztone’s audience includes Fortune 500 companies, amusing ventures, as able-bodied as beginning start-ups, artists on the border of breaking through, and the next blockbuster ball property. Its applicant casework cover strategy, branding, contest and promotions, adaptable tours, web development and online business a allotment of added services. With offices in New York, Los Angeles and San Francisco, its 30-plus advisers are activating individuals that advice brands authorize accurate access with their customers. For added advice about Buzztone, Inc., amuse appointment www.buzztone.com.
For added advice about the "GET INTO THE GAME" campaign, the blur "Murderball" or smashing stereotypes about humans with disabilities, appointment www.Participate.net/getintothegame.
For More Information, Contact:
Nick Lezin, Buzztone, Inc.
310-806-4549
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