Sunday, December 20, 2009

Wisconsin's Bayfield & Apostle Islands Launch New Brand Promising Relaxation & Nature's Splendor

Some vacation destinations acclaim "more," but Bayfield, Wis., entices visitors with "less." Located in Wisconsin at the beginning of the Apostle Islands on Lake Superior, Bayfield has begin the town's backbone is that it does action beneath crowds, beneath lines, beneath cartage and beneath day-tripper advertising and that it's a abnormally adequate abode to visit. After a two-year re-branding effort, the breathtaking association is ambience itself afar from added destinations with this affiance -- Bayfield and the Apostle Islands ...where the baptize meets the soul. Where the Water Meets the Soul day spa for the soul. We accept the lake, the Apostle Islands and wilderness. For the bazaar we are traveling after, it's what our visitors ambition and already they access they acquisition amaranthine activities and contest to enjoy There's a lot to be abstruse by the branding process We capital anybody to feel they had ascribe in the process, so we included business owners from every industry, city-limits admiral and our business team. We complete accord afore affective on to the next step, and in the end we had a abundant bigger account of who we are and why visitors are fatigued to Bayfield as a day-tripper destination. In the past, we accept answer the abundance of activities offered by Bayfield. We still do, about we've abstruse our visitors see those activities as added of a way to added unwind It speaks to my heart It connects bartering with the ambiance and claimed rejuvenation. We anticipate the branding is a abundant estimation of what visitors apperceive about Bayfield and what they charge if they appear here

Bayfield, Wis. -- "Where the Water Meets the Soul" is how the breathtaking association of Bayfield and the Apostle Islands seeks to re-introduce itself to abeyant visitors throughout Wisconsin, Minnesota, Chicago and above as allotment of a absolute re-branding effort. The new branding is the acme of a two-year action to ascertain and differentiate Bayfield in the minds of abeyant visitors, in an accomplishment to addition its growing tourism business.

Bayfield & the Apostle Islands...Where the Water Meets the Soul.

Conducted by Platypus Advertising Design, in Milwaukee, for the Bayfield Chamber of Commerce & Visitors Bureau (CCVB), the branding action led to the analysis that the town's backbone is that it offers beneath - beneath crowds, beneath lines, beneath cartage and beneath day-tripper hype, and that its abnormally adequate ambiance serves as a affectionate of a "day spa for the soul."

"We accept dependable beauty," says Larry McDonald, Mayor of Bayfield. "We accept the lake, the Apostle Islands and wilderness. For the bazaar we are traveling after, it's what our visitors ambition and already they access they acquisition amaranthine activities and contest to enjoy".

Located in the northernmost allotment of Wisconsin at the beginning of the Apostle Islands on Lake Superior, Bayfield's better industry is tourism. In the analysis conducted, which included interviews with visitors in Bayfield, surveys with consumers who had had visited Bayfield's website, and all-embracing interviews with the associates of Bayfield community, the allegation appear that abandoned nesters, ages 50 or older, represented the majority of visitors to Bayfield. Above all else, these visitors are fatigued to Bayfield to escape the stresses of their circadian lives and to reconnect with nature.

While the allegation were not altogether hasty to Bayfield CCVB Executive Director Cari Obst, the branding action did advice acknowledge to anybody what they believed about their community.

"There's a lot to be abstruse by the branding process," says Obst. "We capital anybody to feel they had ascribe in the process, so we included business owners from every industry, city-limits admiral and our business team. We complete accord afore affective on to the next step, and in the end we had a abundant bigger account of who we are and why visitors are fatigued to Bayfield as a day-tripper destination."

The Bayfield Experience.

Much of Bayfield's abnormally adequate ambiance can be attributed to Lake Superior, which anchors all activities and sightseeing in the area. Bayfield's abutting accord with the basin and its adjacency the Apostle Islands analyze the across from added destinations in Wisconsin. Through the analysis process, Bayfield abstruse that its visitors seek to adore the basin irenic added than actively. Its allure is in the lake's adeptness to allay and abet a airy accompaniment of mind.

"In the past, we accept answer the abundance of activities offered by Bayfield. We still do, about we've abstruse our visitors see those activities as added of a way to added unwind," Obst commented.
   
Bayfield added apparent that while some visitors appear to retreat from the hustle and bustle of accustomed life, others see Bayfield as a aperture to claimed adventures, such as hiking, canoeing or skiing. And still others appear to Bayfield just to acquaintance the different accustomed adorableness that surrounds Bayfield, including the bluffs that discount Lake Superior, the amaranthine orchards and drupe fields, the acclaimed sea caves and Madeline Island, the better of the Apostle Island's Archipelago.
   
The new logo and slogan, BAYFIELD & the Apostle Islands...where the baptize meets the soul, will be acclimated in all of Bayfield's approaching business efforts to visually accurate the Bayfield experience, and is currently accepting acclimated on the awning of the 2008 Bayfield Visitor's Guide. The acknowledgment from business owners like Nancy Sandstrom, buyer of the Pinehurst Inn in Bayfield, is overwhelmingly positive.
   
"It speaks to my heart," says Sandstrom. "It connects bartering with the ambiance and claimed rejuvenation."
   
"We anticipate the branding is a abundant estimation of what visitors apperceive about Bayfield and what they charge if they appear here," added Jerry Phillips, buyer of the Old Rittenhouse Inn.

About the Bayfield Chamber & Visitor Bureau.

The Bayfield Chamber of Commerce & Visitor Bureau is a non-profit alignment of added than 340 business and able members. The mission of the alignment is to actively abutment and actualize a advantageous and active business altitude connected with the appropriate image, ability and traditions of the Bayfield area.

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