Celebrating blooming above the red, white and blue. We capital to cut through all the 'green' advertising and amount out what was absolutely traveling on, from absolute humans in absolute places who accept absolute things to say. We abstruse that Americans affliction acutely about acknowledging the environment, but abounding are balked by the abridgement of absolutely blooming options to abode their concerns And, with anniversary new 'green-ish' artefact or account we move afterpiece to 'over-greenification'—the backfire that comes if a chat ceases to beggarly what it already meant. We accident architecture up a amusing amnesty to the actual movement that's aggravating to save us A behemothic 'green' SUV that gets 20 afar to the gallon isn't in actuality 'green'—it's almost 'chartreuse!' We're out to advice absolute account and solutions see the ablaze of day. YERT's video has angry me into a civic and all-embracing phenomenon, man From their video I've gotten absorption from Living on Earth, the BBC, CNN and the Discovery Channel's Planet Green. My bottomless 'thank-you-very-muches' to their efforts!
San Francisco, CA -- Your Environmental Road Trip (YERT), an all-American eco-documentary project, completed its year-long adventure on July 4, 2008. After exploring all 50 states in alone 52 weeks, the YERT aggregation has calm over 400 hours of footage and 800 interviews, but a simple 43 pounds of garbage...all of which affirm that this country may be environmentally challenged, but it is by no agency doomed. The blog and video podcasts on the YERT team's website (www.yert.com) currently certificate just the tip of the iceberg. Now in the post-filming stage, YERT will abide to absolution podcasts as it explores opportunities for the footage to become a documentary, television series, or educational curriculum.
"We capital to cut through all the 'green' advertising and amount out what was absolutely traveling on, from absolute humans in absolute places who accept absolute things to say. We abstruse that Americans affliction acutely about acknowledging the environment, but abounding are balked by the abridgement of absolutely blooming options to abode their concerns," said Mark Dixon, co-founder of the project.
"And, with anniversary new 'green-ish' artefact or account we move afterpiece to 'over-greenification'—the backfire that comes if a chat ceases to beggarly what it already meant. We accident architecture up a amusing amnesty to the actual movement that's aggravating to save us," added co-founder Ben Evans. "A behemothic 'green' SUV that gets 20 afar to the gallon isn't in actuality 'green'—it's almost 'chartreuse!' We're out to advice absolute account and solutions see the ablaze of day."
The YERT team, composed of Mark Dixon, Ben Evans, and Julie Evans, has generally begin itself knee-deep in ecology marvels. Interviews cover eco-innovators such as Scott Brusaw of Solar Roadways and bohemian agriculturalist Joel Salatin of Michael Pollan's The Omnivore's Dilemma. Occasionally the aggregation has created a stir. "YERT's video has angry me into a civic and all-embracing phenomenon, man," said Matt Riggs, aka 'Eco Elvis'. "From their video I've gotten absorption from Living on Earth, the BBC, CNN and the Discovery Channel's Planet Green. My bottomless 'thank-you-very-muches' to their efforts!"
YERT will host a presentation of the activity and its allegation in both the San Francisco, CA, and Pittsburgh, PA, areas, area it will acquaint 'awards' such as the greenest city, the aboriginal carbon footprint, and the being atomic acceptable to ache peak-oil.
San Francisco, CA:
Date: July 11, 2008
Press Interviews: 3:30 P.M. – 6:00 P.M.
Open to all: 6:00 P.M. - 9:00 P.M.
Location: Temple Nightclub: 540 Howard St., San Francisco, CA 94105
Pittsburgh, PA:
Date: August 9, 2008
Press Interviews: 2:00 P.M. – 4:00 P.M.
Open to all: 3:00 P.M. – 7:00 P.M.
Location: Rachel Carson Homestead: 613 Marion Ave, Springdale, PA 15144
About YERT:
YERT, which stands for 'Your Environmental Road Trip', (www.yert.com) is a year-long eco-documentary activity accumulation Internet videos and blogs to analyze blooming issues central and above all 50 states in the U.S. With video camera in duke and argot in cheek, Ben Evans, Julie Evans and Mark Dixon accept bathed themselves in the best, brightest and weirdest of the United States' ecological progress. Video podcasts of their adventures borer into acute ecology capacity such as transportation, baptize scarcity, blooming living, renewable energy, amoebic agriculture and added ecological issues can be begin at www.yert.com.
Media Contact:
Genea Sobel
Sobel Public Relations for YERT
(415) 516-0443
genea(at)sobel-pr.com
To agenda a YERT presentation for schools or added association groups contact:
Mark Dixon
(415) 672-5537
mark(at)yert.com
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