Boston-based aggregation array account in Interactive Advertising category
Cambridge, MA (Vocus/PRWEB ) May 18, 2009 -- LocaModa, the arch Digital Out-of-Home administration belvedere for alternate media, today appear that its Obama Minute Wiffiti attack has been called as an Official Honoree of The 13th Annual Webby Awards. Each year, beneath than 15% of the about 10,000 all-around entries are awarded the cachet of Official Honorees.
Obama Minute Wiffiti
Obama Minute Wiffiti was such an alarming activity for us to plan on. It was both a anniversary of amusing media and a nod to the continuing democratization of technology, showcased in the epicenter of the mediasphere – it seemed a applicable way to abduction such a cardinal election By pumping up the interactivity, Wiffiti chip and aggressive our absolute campaign. It was the blow we bare to tie all of our efforts together. We’re appreciative to be allotment of this account they’ve received. The Obama Minute Wiffiti campaign, which ran for a two-month amount afore and afterwards the 2008 presidential election, displayed real-time argument letters on a gigantic agenda advance on Broadway and 49th Street and played an basic role in the fundraising efforts for ObamaMinute.com. Over 10,000 supporters were emailed the hotlink to the Times Square screen, which was synched with hundreds of anchored Wiffiti displays on supporters’ blogs and websites.
“Obama Minute Wiffiti was such an alarming activity for us to plan on. It was both a anniversary of social media and a nod to the continuing democratization of technology, showcased in the epicenter of the mediasphere – it seemed a applicable way to abduction such a cardinal election,” said Jayne Karolow, LocaModa’s Director of Community.
Scott Cohen, a New York based columnist and filmmaker and architect of ObamaMinute.com, agrees: “By pumping up the interactivity, Wiffiti chip and aggressive our absolute campaign. It was the blow we bare to tie all of our efforts together. We’re appreciative to be allotment of this account they’ve received.”
LocaModa’s Wiffiti is productized for claimed and bartering use, and is accessible at http://www.wiffiti.com.
About LocaModa
LocaModa provides the arch Digital Out of Home (DOOH) administration belvedere for alternate agenda media. LocaModa’s patented technology is acclimated in bags of locations and by abounding of the arch operators of DOOH networks (including awning networks in cafes, bars, colleges, restaurants, retail locations, jukeboxes and accessible agenda billboards), enabling awful localized, targeted, contextual and accordant alternate bartering and entertainment.
Audiences of LocaModa powered networks can collaborate in real-time with specific screens via adaptable buzz or web, badly convalescent amount for arrangement owners and brands by accretion attention, assurance and measurability. LocaModa was the aboriginal aggregation to affix user-generated amusing feeds (such as Facebook and Twitter) to DOOH screens.
LocaModa, Inc. is a abreast captivated company, congenital in Delaware, headquartered in Massachusetts and founded by Stephen Randall, a above EVP/Founder of Symbian. True to its all-around vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its US-based cardinal advance arm, PresidioSTX.
Visit http://www.locamoda.com for added advice or acquaintance sales @ locamoda.com.
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