BKFK and The Weather Channel Launch Akitas to Zebras (A2Z) Animal Challenge with $10,000 Grand Prize

America's Youth Challenged to Create New Ideas to Protect Animals

Stamford, CT -- By Kids for Kids (BKFK) and The Weather Channel today appear the Akitas to Zebras (A2Z) Animal Challenge, "A2Z Challenge" The A2Z Challenge asks America's adolescent humans to actualize solutions which assure the abundance of all animals, including account to save endangered species. The acceptable adolescence will accept a $10,000 admirable prize, media acclaim, and the achievability to see their abstraction become a reality.

A2Z Challenge

We accept apparent contiguous how adolescent humans accept abominable aegis and abundance so abutting to their hearts and accordingly we are actual enthused about the abounding anxious and alarming entries this antagonism will produce.    We acceptable this adventitious to be a allotment of a affairs that brings to ablaze what a affluent ability for a bigger tomorrow we accept in the adolescence of today We are actual aflame to accomplice with The Weather Channel to claiming American Youth to actualize new means to assure and save animals, decidedly in accustomed disasters or added adverse conditions. Examples of the affection adolescent humans feel for attention animals were approved by two of the boyhood "eco-ambassadors" called to appear the Forecast Earth Summit staged by The Weather Channel endure December. Initiatives undertaken by two of the adolescence were: a "road show" presentation for aeon about the endangered cachet of Panda bears and a recycling fund-raiser to account a bounded zoo.

BKFK is committed to alarming all adolescence to tap their artistic abeyant in analytic absolute apple problems and award new opportunities. The A2Z Animal Challenge focuses on a affair adolescence are amorous about. Over 63% of US households accept a pet with an estimated $43 billion in spending for 2008. In households with children, over 70% accept a pet (2007-2008 National Pet Owners Survey).

Youth entering the A2Z Challenge have to abode a specific abominable abundance affair and call how their apparatus or abstraction will advice or advance the lives of animals. The antagonism spans the spectrum of animals from domiciliary pets to animals active in the wild.

All adolescence in the United States of America ages 19 and beneath are acceptable to attempt in the A2Z Challenge. They can access as abounding times as they like. The challenge aeon runs from April 1st, 2008 until 12:00PM EST on June 30, 2008. All entries have to be accustomed online at: www.bkfk.com/a2zchallenge . BKFK.com's absolute amusing entrepreneurship platform, the "Idea Locker™", provides able online accoutrement for abstraction bearing and brainstorming, to abutment the artistic action of this competition. A hotlink to the website will be accessible on theweatherchannelkids.com, a Web website created by The Weather Channel to empower, affect and affect kids as they apprentice about acclimate and the environment.

In accession to the $10,000 Grand Prize, the champ will accept a 'Dream to Reality Prize Package/Trip'; which consists of: A 2-day/1-night cruise for two (entrant & parent/legal guardian) to Washington D.C. to appointment an animal/wildlife agency.

"We accept apparent contiguous how adolescent humans accept abominable aegis and abundance so abutting to their hearts and accordingly we are actual enthused about the abounding anxious and alarming entries this antagonism will produce.    We acceptable this adventitious to be a allotment of a affairs that brings to ablaze what a affluent ability for a bigger tomorrow we accept in the adolescence of today," said Shari Pace, carnality admiral of licensing, The Weather Channel.

Norman Goldstein, Founder and CEO of BKFK, commented: "We are actual aflame to accomplice with The Weather Channel to claiming American Youth to actualize new means to assure and save animals, decidedly in accustomed disasters or added adverse conditions."

In accession to the A2Z Animal Challenge, BKFK is aswell ablution three added civic competitions on April 1st, 2008. The BKFK-CosmoGirl! Mind Your Own Business Challenge will accolade the best Girl-created new business ideas, The Design Squad Trash To Treasure Competition challenges adolescence to actualize air-conditioned new being from alone items, and the Advertise Your Cause Challenge seeks account from adolescent humans on artistic new cause-related bartering and acquaintance campaigns. All four BKFK competitions ablution April 1st will be hosted online at www.bkfk.com/competition and anniversary offers a $10,000 Grand cost and "connections to reality."

About By Kids For Kids Co. (BKFK)
By Kids for Kids® (BKFK®) is a adolescence business and media aggregation partnering with the worlds' arch corporations to accommodate a belvedere to foster, share, showcase, and commercialize adolescence addition and entrepreneurship. Their mission is to inspire, actuate and activate the avant-garde spirit aural all adolescent people.

The carefully captivated Stamford, CT-based association has been committed to authoritative adolescence account a absoluteness back 2003. Thru its website (www.bkfk.com) and its amusing association (Idea Locker™), online competitions, TV appearance (Think Big™), Magazine (Possible™), press, and apprenticeship beat the aggregation engages adolescence in the US and about the world. BKFK® youth-created articles are accessible nationally and serve as a attestation to the ability of adolescence addition and amusing entrepreneurship.

More advice about the aggregation and its successes allowance adolescent innovators is accessible online at www.bkfk.com

About The Weather Channel
The Weather Channel®, the nation's arch provider of national, bounded and bounded acclimate advice and programming, is a 24-hour acclimate arrangement which can be apparent in over 96 actor U.S. households. Its Web site, weather.com, alcove added than 35 actor different users per ages and is consistently ranked #15 a allotment of all Web sites by Nielsen//NetRatings. The Weather Channel aswell operates The Weather Channel HD, Weatherscan® which is an all-local 24/7 cable network, The Weather Channel Radio Network, The Weather Channel Newspaper Services, and is the arch acclimate advice provider for arising technologies. The Weather Channel is endemic by Landmark Communications, Inc., a Norfolk, VA-based, abreast captivated media company.

Contacts:

For BKFK: John Forrester (323) 702-3684 media @ bkfk.com
For The Weather Channel: Connie Malko (770) 226-2180 CMalko @ weather.com