Bonnier Corp. appear that it has added Weldon Owen Publishing to its growing media operations. Weldon Owen is a arch book publisher, creating articles for arch specialty retailers including Williams-Sonoma and Pottery Barn. Bonnier will now accept a book analysis as the U.S. aggregation continues its accelerated growth.
New York, NY -- Bonnier Corp. appear today it has added Weldon Owen Publishing to its growing media operations. Weldon Owen is a arch book publisher, creating articles for arch specialty retailers including Williams-Sonoma and Pottery Barn. Bonnier will now accept a book analysis as the U.S. aggregation continues its accelerated growth.
This accord is the fifth in the accomplished 15 months for the three-year-old Bonnier Corp., but is its aboriginal above adventure into book publishing afterwards a cord of annual acquisitions. Last month, it purchased Conceive magazine. In June, Bonnier added 5 titles from Hachette Filipacchi: Popular Photography, Flying, Boating, Sound & Vision and American Photo. And in backward 2008, the aggregation bought Working Mother and Scuba Diving in two abstracted deals.
“We are admiring to be abacus Weldon Owen to our media group,” says Terry Snow, CEO of Bonnier Corp. “Expect to see new artistic synergies amid our backbone in special-interest annual publishing and Weldon Owen’s acceptability for bearing high-quality books.”
The accession of Weldon Owen will acquiesce new business and business opportunities by extending Bonnier’s covering annual brands and their agreeable into acknowledged book-publishing ventures. For its high-profile brands, Bonnier is because bookazines, collectible yearbooks and added for auction on newsstands and online.
Weldon Owen CEO and President Terry Newell says, “Joining Bonnier Corp. allows us the acceptance to a ample media accumulation that can use our casework and relationships. It aswell allows us to aggrandize our advancing relationships with our casting partners, retailers and ultimately consumers.”
Over the accomplished 25 years, Weldon Owen has complete a solid acceptability as a arch architect of illustrated album books, while acceptable able at creating and publishing branded books for above civic brands and retailers. It creates and publishes added than 60 barter titles anniversary year. The aggregation currently has added than 500 backlist titles.
One specialty is its acclaimed cookbooks, which amount added than 300 titles. Most accept been produced for Williams-Sonoma through an 18-year alliance. Other ally cover Kellogg’s, Danny Meyer’s Union Square Hospitality Group and Bonnier’s own Saveur. Weldon Owen’s beheld advertence assemblage has produced both children’s titles and family/adult advertence books and series. Partners for this cover above retailers such as Pottery Barn, PB Kids, The Body Shop, 3M Post-it Notes, Hallmark, Gymboree and Bonnier’s Parenting magazine. Based in San Francisco, Weldon Owen was founded in 1986 and was aforetime allotment of Bonnier Publishing in the UK.
Bonnier Corp. (www.bonniercorp.com) is one of the better consumer-publishing groups in America and is the arch media aggregation confined passionate, awful affianced audiences, through 50 special-interest magazines and accompanying multimedia projects and events.
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