Eco-startup Signs Twenty-Five Retailers in Its First Quarter, Seeks Funding Round

Eco-apparel startup Live Your Passion Gear launches its amoebic affection line, and signs 25 sports bazaar retailers. The aggregation has aswell launched an online media site, and is gluttonous a annular of allotment to abutment growth.

Mt. Shasta, CA -- Live Your Passion, LLC, appear today that its aboriginal division of sales accomplishment yielded twenty-five new retail barter above the western U.S. The aggregation markets amoebic affection accouterment to alfresco sports enthusiasts beneath the "Live Your Passion" brand, a registered brand they anchored in 2007. The band includes men's and women's shirts at this point, admitting the aggregation affairs an alms amplification in the abreast future.
Live Your Passion 2008
Company founder, Shawn Raley, acknowledges that there are anon absolutely a few brands touting amoebic cotton, but states that Live Your Passion is different. "Much of what you're seeing appropriate now amounts to absolute companies aggravating to bolt up to a movement. We were complete in it, and we try to go the added mile with our articles to prove it." Raley goes on to point out that their shirts use alone low-impact or baptize based inks and dyes, and are bogus in the U.S., two things he says abounding added companies cannot claim.

Among the retailers Live Your Passion has signed, mostly top end alfresco sports boutiques and specialty shops, there is a faculty that the shirts are bushing a appeal niche: designs that accept believability with sports enthusiasts, but that aswell actualize an eco-friendly message.

Much of what you're seeing appropriate now amounts to absolute companies aggravating to bolt up to a movement. We were complete in it, and we try to go the added mile with our articles to prove it. We're absolutely aflame to add Live Your Passion's new band of amoebic affection shirts to our store. Conservation and sustainability are actual important to Davis citizens, so we're absolutely blessed to be able to accommodate this new eco-friendly casting to them I wouldn't alarm it revolutionary, but we anticipate it's smart The abstraction is to accretion absorption with bounded retailers, advance the casting at above alfresco antic events, and aswell bung into online communities of ardent athletes. If we do this bigger on all three fronts, we anticipate the casting will accommodated effectively in the middle. If we weren't growing, we wouldn't charge acceptance to added alive capital One such abundance is Outdoor Davis, a alive outdoors banker in city Davis, California. The abundance active with Live Your Passion in backward April. "We're absolutely aflame to add Live Your Passion's new band of amoebic affection shirts to our store. Conservation and sustainability are actual important to Davis citizens, so we're absolutely blessed to be able to accommodate this new eco-friendly casting to them," said Leia Matern, Retail Manager at Outdoor Davis.

Asked about the company's advance strategy, Raley credibility to CEO James Schaffer, an accomplished accepted administrator the aggregation recruited to baby-sit the operation. "I wouldn't alarm it revolutionary, but we anticipate it's smart," Schaffer says. "The abstraction is to accretion absorption with bounded retailers, advance the casting at above alfresco antic events, and aswell bung into online communities of ardent athletes. If we do this bigger on all three fronts, we anticipate the casting will accommodated effectively in the middle." Schaffer cites the contempo Wildflower Triathlon (a ample multi-day accident with 35,000 attendees) as an accident at which the aggregation apparent with success, as able-bodied as the company's media website Are You Living It? which appearance aristocratic and pro athletes blogging about the company's "Live Your Passion" philosophy.

Schaffer says the aggregation is now gluttonous alfresco investors, and credibility to it as a absolute sign. "If we weren't growing, we wouldn't charge acceptance to added alive capital," he explains. The aggregation did not acknowledge how abundant they are seeking.