Sunday, December 20, 2009

Good Things Come in Green Packages

The Industry Council for Packaging and the Environment (INCPEN) and acceptable business experts Envirowise accept collaborated on a new architecture adviser aimed at allowance artefact and packaging designers, as able-bodied as business managers and buyers, to advance the sustainability of their packaging, optimise costs and focus on accomplishing Environmental aims.

Oxford, UK -- PackGuide: A Guide to Packaging Eco-Design explains how to minimise the absolute aggregate of assets that go into authoritative the packaging, after abbreviation it to an admeasurement that the capacity are spoiled.

The quick reference, applied attributes of the Guide will accomplish it an invaluable circadian alive adviser for anyone absorbed in the ambiance and amount optimisation. It explains what needs to be advised to architecture packaging systems which will optimize the use of materials, activity and water, and abbreviate waste.

The adviser gives applied examples of how to minimise the ecology brand and optimise costs for carrying articles cautiously from acreage or branch to the chump or added end-user.

Jane Bickerstaffe, Director of INCPEN says: "When Envirowise came to us with the ambition of bearing a guide, we were actual agog to get involved. As a House of Lords Committee said in its contempo address on decay reduction, there are gaps in ability on designing for sustainability. We accede and anticipate there is a absolute charge for a quick and simple to use advertence certificate to advice designers accomplish acceptable architecture decisions. We feel this adviser will advice ample that ability gap."

Jenni Rosser, packaging specialist at Envirowise, says: "The charge for eco-design and its aggressive advantage has been recognised by arch retailers, brands and suppliers who are ambience adventurous packaging targets. The Courtauld Commitment for example, a autonomous acceding amid WRAP and above UK grocery organisations such as ASDA, Tesco and M&S, aims to bear complete reductions in packaging decay by 2010 and we accept abounding added companies would see the allowances of authoritative such a commitment."

The PackGuide: A Guide to Packaging Eco-Design is accessible on appeal via the Envirowise Advice Line on 0800 585794 or visit: http://www.envirowise.gov.uk/GG908

Media Enquiries:
Please contact: Caroline Charles or Harriet Jones at Bray Leino PR
Telephone: 0117 973 1173    Email: ccharles@brayleino.co.uk or hjones(at)brayleino.co.uk

Notes to Editors
PackGuide: A Guide to Packaging Eco-Design covers the afterward areas:

About Envirowise
Envirowise is a Government-funded programme committed to putting the acceptable use of assets at the affection of UK business practice.

Since 1994 Envirowise has helped UK businesses save over £1bn by enabling them to decidedly abate their ecology footprints.

Envirowise offers businesses of all sizes and sectors a advanced ambit of free, absolute and applied admonition advised to absolutely advance their processes, advantage and competitiveness. Services include:

 

    The Envirowise Advice Line on 0800 585794 An encyclopaedic website (www.envirowise.gov.uk) of admired and accordant advice Over 200 contest anniversary year, from Product Design Workshops to above exhibitions
    About INCPEN
    The Industry Council for Packaging & the Environment is a analysis organisations set up in 1974 to abstraction the ecology and amusing appulse of packaging. It draws calm an affecting accumulation of companies that accomplish throughout the accumulation alternation and allotment a accepted absorption in packaging, the ambiance and acceptable development.

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