Campaign Will Support Tree Planting Efforts in the Atlantic Forest of Brazil
Arlington, VA (Vocus/PRWEB ) April 3, 2008 -- Today, The Nature Conservancy launched the "Plant a Billion Trees Campaign" at www.plantabillion.org to restore and bulb one billion copse by 2015 in Brazil's Atlantic Forest, one of the greatest repositories of biodiversity on Earth.
Plant a Billion Trees Campaign This is an aberrant accomplishment -- annihilation on this calibration has anytime been attempted in a individual country in South America No close backwoods on Earth has appear afterpiece to absolute abolition than Brazil's Atlantic Forest, and now we accept a absolute adventitious to accompany this arena aback from the brink. The Nature Conservancy is allowance to abode a analytical affair and actualize a brighter approaching for the planet We are appreciative to accompany armament with the Conservancy and advice affect humans to action through Planet Green's platforms and different voice. For every dollar donated, our ambition is to advantage at atomic three dollars by mobilizing governments, farmers, communities, businesses, and NGOs to abutment the Atlantic Forest's reforestation By burying copse beneath the appropriate ecology conditions, we'll atom the advance of added copse and restore a advantageous backwoods ecosystem. "This is an aberrant accomplishment -- annihilation on this calibration has anytime been attempted in a individual country in South America," said Stephanie Meeks, acting admiral and CEO of The Nature Conservancy. "No close backwoods on Earth has appear afterpiece to absolute abolition than Brazil's Atlantic Forest, and now we accept a absolute adventitious to accompany this arena aback from the brink."
Once alert the admeasurement of Texas, the Atlantic Forest spanned above eastern Brazil, arctic Argentina and eastern Paraguay. Yet today, added than 93 percent of the backwoods has been austere to axle Brazil's accelerated development and abutment the region's 130 actor residents, 70 percent of Brazil's population.
Although the actual 7 percent is awful fragmented, these endure stands of abundant backwoods anchorage one of the greatest repositories of biodiversity on Earth.
Just a baby atom of the admeasurement of the abundant Amazon rainforest, the Atlantic Forest is home to 1,180 bearcat breed -- mammals, amphibians, reptiles, fish, and birds -- apery 5% of the vertebrates on Earth. More than 800 of those breed are different to the Atlantic Forest, and added than 60% of all of Brazil's threatened animals alarm this backwoods home.
Sponsored by Penguin Classics and Planet Green, the new multimedia agreeable action from Discovery Communications that includes the first-ever 24-hour television arrangement committed alone to blooming affairs programming, the Conservancy's Plant a Billion Trees Campaign will abutment efforts to restore and bulb one billion built-in copse on 2.5 actor acreage and affix added than 12 actor acreage of new backwoods corridors in the Atlantic Forest -- in the next seven years.
The Conservancy's Atlantic Forest Program will plan with a able affiliation of assorted Brazilian and all-embracing ally to reconnect backwoods bits through accelerated and all-embracing reforestation, actualize bread-and-butter incentives for conservation, apparatus acceptable use of accustomed resources, and actualize able aegis of accessible and clandestine reserves.
"The Nature Conservancy is allowance to abode a analytical affair and actualize a brighter approaching for the planet," said Eileen O'Neill, President and General Manager, Planet Green. "We are appreciative to accompany armament with the Conservancy and advice affect humans to action through Planet Green's platforms and different voice."
Working with the Conservancy, Planet Green has created an engaging, activated PSA appointed to air after this ages in about 50 actor homes on Discovery Home Channel -- anon to be re-branded Planet Green on June 4, 2008. In addition, appropriate appearance and all-embracing advice about the Plant a Billion Trees Campaign and the science of reforestation will be accessible on PlanetGreen.com and TreeHugger.com.
On the campaign's web site, Plantabillion.org, visitors can apprentice added about the project, analyze the Atlantic Forest through an alternate map highlighting the people, plants and animals of this amazing region, get complex by cogent friends, or downloading a accoutrement to accession acquaintance and funds on amusing networks like Facebook and MySpace. Visitors can aswell bulb a timberline by altruistic to the attack -- just one dollar can accomplish a absolute difference.
"For every dollar donated, our ambition is to advantage at atomic three dollars by mobilizing governments, farmers, communities, businesses, and NGOs to abutment the Atlantic Forest's reforestation," said Miguel Calmon, administrator of the Conservancy's Atlantic Forest Program in Brazil. "By burying copse beneath the appropriate ecology conditions, we'll atom the advance of added copse and restore a advantageous backwoods ecosystem."
To advice save paper, anniversary timberline donor will accept an online accepting as able-bodied as e-updates on the attack and the Atlantic Forest throughout the year.
Other ally cover Panasonic, which will bulb a timberline for anniversary chump who selects The Nature Conservancy in their "Giving Back" program, and Organic Bouquet, which will accord 10 percent for every annual and allowance purchased during the ages of April at UNEP's campaign.
To apprentice added about The Nature Conservancy's Plant a Billion Trees Campaign, visit: www.plantabillion.org.
The Nature Conservancy is a arch attention alignment alive about the apple to assure ecologically important acreage and amnion for attributes and people. To date, the Conservancy and its added than one actor associates accept been amenable for the aegis of added than 18 actor acreage in the United States and accept helped bottle added than 117 actor acreage in Latin America, the Caribbean, Asia and the Pacific. Visit The Nature Conservancy on the Web at www.nature.org.
Contact
Cristina Mestre, 703.841.8779
Bryan Hughes, 240.662.3002
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