http://www.theobamatimecapsule.com/ From grass roots Facebook campaigns to viral YouTube videos, the Obama attack took the presidential chase to a new akin in agreement of personalization By accumulation our team's acute storytelling techniques with HP's advanced POD publishing platform, we're enabling millions of humans to seamlessly absorb this moment in history with their own claimed experiences. one of the coolest companies in America.
(Vocus/PRWEB ) May 22, 2009 -- For the accomplished three months Rick Smolan, a above Time, Life and National Geographic columnist best accepted as the architect of the "Day in the Life" book alternation has been alive on a top abstruse activity in affiliation with technology behemothic Hewlett-Packard with added abutment by Google, Facebook and AOL.
Scheduled to be launched at 12:01AM on May 21, and accessible alone at Amazon.com, THE OBAMA TIME CAPSULE will action a alluring glimpse at the approaching of publishing. Utilizing HP's book on appeal (POD) technology, millions of Americans will be able to calmly braid their own names, photos and letters into a celebrated ample architecture book featuring the plan of the world's arch photographers, clear artists and writers.
THE OBAMA TIME CAPSULE, an alluringly produced mural architecture book barometer 26 inches above if open, is advised to advertise one of the a lot of important presidential contest in American History through the eyes of added than 140 of the world's top photographers.
While abounding publishing industry analysts accede that "Print on Demand"(POD) is how the majority of books will be appear 5-10 years from now, at the moment illustrated POD books are primarily apparent as vanity columnist titles. THE OBAMA TIME CAPSULE shatters this acumen by featuring the plan of added than 140 of the world's arch photojournalists additional annotation from Arianna Huffington, Joe Klein, General Colin Powell and Obama's sister Auma, as able-bodied as beauteous advice cartoon from acclaimed artist Nigel Holmes.
Spanning a three year aeon from the agitated campaign, through Obama's aboriginal 100 days, this alluring book captures the challenges and opportunities adverse America's 44th President as he takes his abode on the apple stage.
Unlike any book anytime produced before, THE OBAMA TIME CAPSULE offers readers a different feature: by answering a few questions and uploading their own photos to the activity website, anniversary archetype of the book integrates anniversary readers' photos and belief into a celebrated and collectible time capsule. Each archetype of the book is printed one at a time and anniversary archetype is unique.
The book offers readers seven altered means to personalize the book by abacus their own agreeable to what industry pundits apprehend to become an burning collectible.
Unique customization appearance include:
- A alone adherence carries a bulletin accounting by anniversary book applicant Each book applicant is listed on the awning and appellation page as "co-author" A photograph of the chump appears on the aback awning of the book A blackberry awning contains a alone bulletin from President Obama thanking the book buyer for his or her abutment The book applicant is called on a alone commencement allurement A photograph of anniversary book applicant appears alongside acclaimed Obama supporters such as Scarlett Johanssen, George Clooney and Tiger Woods. Book buyers can add artwork by their accouchement to a page of Obama accompanying artwork from accouchement about the country
"From grass roots Facebook campaigns to viral YouTube videos, the Obama attack took the presidential chase to a new akin in agreement of personalization," said Smolan, co-founder of Against All Odds Productions (AAO). "By accumulation our team's acute storytelling techniques with HP's advanced POD publishing platform, we're enabling millions of humans to seamlessly absorb this moment in history with their own claimed experiences."
ABOUT THE AUTHORS
Rick Smolan is a above Time, Life and National Geographic columnist best accepted as the co-creator of the Day in the Life and America 24/7 series. He and his partner, Jennifer Erwitt, are the principals of Against All Odds Productions, which specializes in the architecture and beheading of all-embracing all-around projects that amalgamate acute storytelling with advanced technology. Their projects accept been featured on the covers of Time, Newsweek, Fortune and U.S. News and World Report and added than 5 actor of their books adorn coffee tables about the apple - abounding of them New York Times bestsellers. Fortune annual describes Against All Odds as "one of the coolest companies in America."
Their books cover America at Home, UK at Home, 24 Hours in Cyberspace, The Power to Heal, Passage to Vietnam, One Digital Day, and From Alice to Ocean.
America 24/7, represented the aboriginal time in publishing history that a New York Times atypical was accumulation customized by readers (21% of all book buyers created their own alone book covers).
ABOUT THE SPONSOR
About HP: To accomplish this book possible, HP is fundamentally alteration the acceptable publishing business archetypal by utilizing an Internet-based belvedere that makes it accessible to book customizable agreeable on appeal at low cost. By leveraging the Internet, publishers accept beneath barriers to bazaar - the charge for ample columnist runs and prepublication costs are removed. Additionally, by alone press what is necessary, balance account and decay are aswell eliminated.
Once a book is purchased and personalized, the HP belvedere "publishers the book" by uploading the customized pages to a appointed book account provider (PSP), which again prints the book application HP's Indigo presses, area it is again apprenticed and alien anon to the buyer.
HP, the world's better technology company, simplifies the technology acquaintance for consumers and businesses with a portfolio that spans printing, claimed computing, software, casework and IT infrastructure. More advice about HP (NYSE: HPQ) is accessible at http://www.hp.com. Note to editors: More account from HP, including links to RSS feeds, is accessible at http://www.hp.com/hpinfo/newsroom.
ABOUT THE SUPPORTING SPONSORS
About Google: Google's mission is to adapt the world's advice and accomplish it universally accessible and useful. We were admiring to The Obama Time Capsule because of its focus on capturing a celebrated event. We are admiring that our articles were activated to advice users allotment their thoughts and photographs
with a ample audience.
About AOL | Platform -A: It's a rapidly alteration world, abnormally online. With so abounding agenda options, how can a banker breach through? Platform-A, AOL's bartering division, engages your admirers aural AO L's exceptional brands, again extends your bulletin above Advertising.com's trusted network. So even in today's burst market, it's simple to drive assessable results.
About Facebook: Facebook is a amusing account that connects humans with accompany and others who work, abstraction and abide about them. People use Facebook to accumulate up with friends, upload photos, allotment links and videos, and apprentice added about the humans they meet. Having played an important role in the 2008 acclamation process, Facebook is admiring to be associated with THE OBAMA TIME CAPSULE.
About Blurb: Blurb is a aggregation and a association that believes foolishly in the joy of books- account them, authoritative them, administration them, and affairs them. Blurb reduces your carbon brand by press and bounden your books in a area abutting you, about the world. Blurb's artistic publishing arrangement is a appreciative sponsor of The Obama Time Capsule.
About Microsoft: Photographers can absorb beneath time in foreground of the PC and added time abaft the lens with articles like Expression Media 2 and Windows Live Photo Gallery, software to advice the amorous columnist break organized. Visit microsoft.com/prophoto.
About NewPage: NewPage Corporation is the better coated cardboard architect in North America. We are appreciative to abutment THE OBAMA TIME CAPSULE because it showcases our acceptability for high-quality on-demand printing. This book was printed application Sterling Ultra Digital for HP Indigo paper.
For added advice acquaintance Cathy Saypol (212.288.8496) saypolpr(at)aol(dot)com or Johanna Ramos-Boyer (703.646.5137) johanna(at)jrbcomm(dot)com.
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