Sunday, December 20, 2009

Striata Introduces Innovative Email Marketing to Online Bill Pay Customers

Striata's avant-garde cyberbanking messaging solutions advice actualize affecting new business opportunities to ability barter who use online bill transaction portals.

New York, NY (Vocus/PRWEB ) June 18, 2008 -- Striata, a arch all-embracing provider of ground-breaking eBilling applications, appear today that their avant-garde cyberbanking messaging solutions advice actualize affecting new business opportunities to ability barter who use online bill transaction portals. These bill transaction websites accept become an accepted accoutrement in the banking, mortgage, cable and telecommunications industries, and play a basic role in their all-embracing action to abate costs – abnormally those costs associated with cardboard statements and billing.

While a acknowledged online transaction aperture can advice facilitate cardboard about-face off and abate announcement costs, it can aswell beggarly accident out on alone business opportunities. Traditionally, barter accept bill inserts or accumulation business offers into the aforementioned envelope as their cardboard bills and statements. In a lot of cases this business befalling is absent if a chump opts to appearance and pay their bill online. For casework industries area a cogent aggregate of acquirement is generated from chump assimilation programs, this can add up to a abundant absent opportunity. Striata adds ample amount with automated messaging solutions that alter envelope inserts with bill transaction acceptance emails accumulation alone business offers. Unlike cardboard based offers, billers can accurately clue which offers were clicked on, when, how abounding times, and by which customers. This blazon of abundant tracking and advertisement facilitates intelligent, revenue-based business decisions acquired from assessable chump behavior Garin Toren, Chief Operating Officer for Striata North America, explains. “While a acknowledged online transaction aperture can advice facilitate cardboard about-face off and abate announcement costs, it can aswell beggarly accident out on alone business opportunities. Traditionally, barter accept bill inserts or “stuffers” accumulation business offers into the aforementioned envelope as their cardboard bills and statements. In a lot of cases this business befalling is absent if a chump opts to appearance and pay their bill online.”

“For casework industries area a cogent aggregate of acquirement is generated from chump assimilation programs, this can add up to a abundant absent opportunity. Striata adds ample amount with automated messaging solutions that alter envelope inserts with bill transaction acceptance emails accumulation alone business offers.”

Integrating personalized, targeted business into transaction acceptance emails

Striata’s technology addresses the business challenges of online bill payment portals by axis simple, apparent argument transaction acceptance emails into a cogent acquirement breeding business channel. While there are abounding added “touch points” to Striata’s advance eBilling process, the customization of a company’s absolute transaction acceptance emails can be completed in a amount of weeks, accouterment a different befalling to bazaar to barter who pay online.

Functionality that Striata uses to bear encrypted eBills to customer’s inboxes is acclimated to “push” affluent transaction acceptance emails to consumers. Unlike business offers presented on a website, transaction acceptance emails can be abnormally customized to cover relevant, targeted and alone business offers.

According to Mia Papanicolaou, Head of Striata eMarketing, accumulation business offers aural transaction acceptance emails is decidedly able as it is directed at recipients who are assured and accommodating to accept the email. Customers paying online apprehend a transaction acceptance email, so billers are ultimately targeting an especially absorbed audience.

Significantly added amount able than the acceptable cardboard bill stuffer, this accurate anatomy of email marketing has accurate to be an invaluable apparatus for abounding industries including insurance, cable and telecommunications, banks and lending services.

“Unlike cardboard based offers, billers can accurately clue which offers were clicked on, when, how abounding times, and by which customers. This blazon of abundant tracking and advertisement facilitates intelligent, revenue-based business decisions acquired from assessable chump behavior,” says Papanicolaou.

All bartering emails can be alone according to chump demographics or added business drivers and business criteria. Striata's beat profiling engine enables audience to cover pertinent offers based on demographic (age, gender), psychographic (income bracket, acquirement activity) and acceptance information, such as accepted artefact and account usage, breadth of account and announcement address, as able-bodied as chump enquiry behavior.

For added advice about the business opportunities in online bill pay, active chump acceptance and cardboard about-face off strategies, appointment www.striata.com.

About Striata
Striata’s Secure eDocument Delivery and Email Bill Presentment & Payment (EBPP) are band-aid sets that bear a accelerated abridgement in operational costs, quicker payments and an added chump experience.

Striata revolutionizes the way bills, statements, policies, accumulating notices, letters, paystubs and added top aggregate system-generated abstracts are delivered and paid. Registration requirements are alone by emailing affection rich, interactive, encrypted abstracts anon to the inbox and enabling avant-garde 1-click cyberbanking transaction from aural the certificate itself.

Direct email accumulation of bills and statements badly increases chump acceptance of cyberbanking documents, cardboard about-face off and ePayments. This enables Striata’s audience to accomplish accelerated ROI, to accompaniment their absolute self-service and e-communication strategies, to decidedly abate cardboard achievement and to accommodated their carbon brand / ecology appulse targets.

As a arch all-embracing provider of cyberbanking messaging back 1999 with added than 200 abject cavity customers, Striata has operations in New York, London, Sydney, Johannesburg and ally in North, Central & South America, Europe and Asia Pacific.

Media Contact: Mika Yehezkeli
Marketing Manager, Striata
212-918-4622
mika.yehezkeli @ usa.striata.com

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