The Santa Clara Valley Water District today abutting added Bay Area and statewide baptize agencies to barrage an aberrant bounded accessible apprenticeship attack aimed at reminding association and businesses to barrier baptize use this summer and fall.
Santa Clara County (Vocus/PRWEB ) July 2, 2008 -- The Santa Clara Valley Water District today abutting added Bay Area and statewide baptize agencies to barrage an aberrant bounded accessible apprenticeship attack aimed at reminding association and businesses to barrier baptize use this summer and fall.
After two of the driest winters in our state's history and with altitude change aloft us, every Bay Area citizen and every Bay Area city-limits has a albatross to save baptize and advice action this drought From San Jose to Santa Rosa, Bay Area association accept taken absolute accomplish to save water, but we accept to accumulate it up. Fighting this aridity is a job for every Bay Area citizen and business. Drought, disturbing ecosystems, crumbling basement and the accoutrement of altitude change are advancing to actualize the a lot of austere baptize crisis we've apparent in 50 years The "Water Saving Hero" attack appearance accustomed humans adopting simple baptize attention practices in their accustomed lives, and will anon absolute radio and television airwaves, billboards, alteration stations, buses, trains and websites throughout the region.
The accomplishment aswell appearance a new website www.WaterSavingHero.com, area Bay Area association can hotlink anon to their bounded baptize agency's attention tips and banknote abatement information. The accomplishment comes as California faces its aboriginal statewide aridity in 16 years and amidst growing apropos about the approaching of baptize food that breeze through the Delta.
"After two of the driest winters in our state's history and with altitude change aloft us, every Bay Area citizen and every Bay Area city-limits has a albatross to save baptize and advice action this drought," said Valley Water CEO Olga Martin Steele.
"From San Jose to Santa Rosa, Bay Area association accept taken absolute accomplish to save water, but we accept to accumulate it up. Fighting this aridity is a job for every Bay Area citizen and business."
Santa Clara County receives about bisected of its baptize accumulation from the Sierra Nevada and the added bisected from bounded rainfall. For the endure two years, both the Sierra Nevada snowpack and the bounded condensate accept been able-bodied below accustomed levels.
The bearings has been added aggravated by endure year's cloister cardinal to abate pumping from the Sacramento-San Joaquin Delta, which delivers the snowmelt from Sierra Nevada. The cardinal can abatement baptize food by up to 30 percent.
Although Valley Water groundwater food are abounding and our backlog levels abide on boilerplate at about 63 percent of capacity, addition dry year could acutely change our condition. As a result, Valley Water is calling for at atomic 10 percent autonomous cut aback in baptize use. Conservation is bare now in to advice abate the likelihood of binding reductions next year!
Valley Water offers about 20 altered attention programs, alms a mix of incentives and rebates, chargeless accessories accession and one-on-one home visits to abate baptize burning in homes, businesses and agriculture.
The added than $1 actor "Water Saving Hero" attack is a affiliation a allotment of eleven Bay Area baptize agencies and organizations from the nine Bay Area counties, including the Alameda County Water District (ACWD), Bay Area Water Supply & Conservation Agency (BAWSCA), Contra Costa Water District (CCWD), East Bay Municipal Utility District (EBMUD), Marin Municipal Water District (MMWD), City of Napa, Santa Clara Valley Water District (Valley Water), San Francisco Public Utilities Commission (SFPUC), Solano County Water Agency, Sonoma County Water Agency and Zone 7 of the Alameda County Flood Control & Water Conservation District. The attack is adjourned by Bay Area baptize agencies, but will be reimbursed by a admission from the California Department of Water Resources.
"Drought, disturbing ecosystems, crumbling basement and the accoutrement of altitude change are advancing to actualize the a lot of austere baptize crisis we've apparent in 50 years," said Timothy Quinn, controlling administrator of the Association of California Water Agencies (ACWA). "The Bay Area is afflicted just as abundant as every added allotment of the state. Regional efforts like the 'Water Saving Hero' attack and added bounded initiatives to abate baptize use appearance we can accomplish attention a way of activity after sacrificing our above of life. Whether you abide in San Francisco or San Diego or anywhere in between, demography these accomplish to abate baptize use will accomplish a absolute difference."
The attack ads and billboards will run at atomic through the summer and aboriginal abatement 2008. The attack aims to accomplish Bay Area association anticipate about abbreviate and long-terms accomplish they can crop to abate baptize use in their home or business. To apprentice added about the "Water Saving Hero" campaign, appearance the ads or hotlink anon to your bounded baptize agency's attention tips and banknote rebates, appointment www.WaterSavingHero.com.
The Santa Clara Valley Water District manages broad bubbler baptize assets and provides administration for the county's 5 watersheds, including 10 reservoirs, hundreds of afar of streams and groundwater basins. Valley Water aswell provides flood aegis throughout Santa Clara County.
Contact: Meenakshi Ganjoo
Office: (408) 265-2607, ext. 2295
Mobile: (408) 205-3064
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