Amárach Research, Cawley NeaTBWA and OMD accept abutting armament to advance Youth ID, Ireland's arch adolescence analysis programme. ID agitated out a analysis accompanying to drugs use by the Irish adolescence as able-bodied as teenagers' bubbler and smoker habits.
Dublin, Ireland -- The abstraction reveals statistics on biologic use in Ireland. One in two (51%) 18 - 29 year olds accept approved actionable drugs in the past, according to ID. Of those who accept approved drugs in the past, 9 out of 10 accept approved cannabis with four out of ten accepting approved cocaine or ecstasy. Just over four in ten accept taken actionable drugs in the accomplished 6 months. Illegal drugs are acceptable added simple to buy for this age group, which favours boyish biologic use. One in three 18 - 29 year olds surveyed had a acquaintance in their adaptable buzz who they acquainted assured they could buy drugs from. The Irish biologic catching is not alone accepting accomplished by adolescent adults. Our latest analysis of our adolescence console reveals that one in three 16 - 17 year olds accept experimented with drugs (mainly cannabis).
The programme aswell focused on adolescent smokers and unveils the afterward smoker statistics: one third of 18 - 29 year olds smoke. One third of smokers accept approved abominably to accord up smoker in the past. The smoker ban in Ireland has helped somewhat as one in three smokers say that they are now smoker beneath back its implementation.
Teenage bubbler statistics appearance that arrears bubbler is accepted in Ireland as one in four 16 - 17 year olds affirmation to alcohol booze at atomic already a week. The locations for arrears bubbler for this age accumulation tend to be at a friend's abode (31%), at home (30%) or outdoors (22%). Despite the recession, the majority of 18 - 29 year olds alcohol at atomic already a week, admitting some apparently ambition they didn't as one in four affirmation to accept alleged anyone they shouldn't accept (e.g. an ex) while drunk.
Despite some ailing affairs habits, two thirds of 18 - 29 year olds apperceive themselves to abide a advantageous lifestyle, with just over 40% accepting approved exercise. This may be Ireland's a lot of anatomy acquainted bearing according to ID, as six in ten males and seven in ten females are actively aggravating to administer their weight. Twenty nine per cent of those surveyed acquainted that blubber is the better bloom accident adverse adolescent Irish humans (one per cent added than cancer).
About Youth ID: ID is a amalgamated analysis programme led by OMD, Cawley Nea/TBWA and Amárach Research and involving over 10 of Ireland's arch marketers. Launched in 2008, ID is a three year activity which aims at exploring the abounding spectrum of Irish adolescence lifestyles and behaviour.
About Amárach Research: Amárach Research is a abounding account bazaar analysis agency; accumulation Amárach Consultancy (operating as an accustomed analysis agency back 1989) and its sister aggregation Research Solutions (operating in Ireland back 2000).
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