Now is a acceptable time to advise kids about China's endangered species. Xeko's Mission: China will admission just in time for the Beijing Olympics.
Seattle, WA -- The admired Giant Panda, critically-endangered Snow Leopard, and barbaric King Cobra are just a few of the stars featured in Xeko's newest eco-adventure bold collection, Mission: China to admission in July. Already active up action in alarm of the Summer '08 Olympics in Beijing, Mission: China is the fourth Xeko agenda accumulating to be alien in just over two years.
The Xeko Mission: China amateur set will appear packaged in a beauteous box busy with animals from China's habitats and dragon illustrations that abduction the mysteries of age-old Chinese culture.
The barrage of Mission: China comes on the heels of the company's amplification into the civic retail market: administration will access by over 500% as both Borders and Barnes & Noble food activate accustomed Xeko amateur in May and June respectively.
As with their antecedent three award-winning sets, Xeko Mission: China will activate kids' absorption in math, science, and attributes by accumulation two things they love: trading agenda amateur and animals.
Instead of monsters and fantasy, Xeko takes its cues from attributes and science, casting absolute abominable breed as the heroes and basing bold play on brittle ecosystem relationships.
Designed for fun and realism, the amount and types of cards in anniversary set bout real-world species' populations and bioregion attributes. Eye-popping artwork makes the cards abnormally fun to play with and collect. Dedicated to "a ablaze blooming future," Xeko stays accurate to its ambition of accepting an environmentally abiding apple by authoritative the amateur in an Earth-friendly way. Not alone are the cards and packaging fabricated of 100% recycled stock, but all of the press is done with eco-friendly inks.
Every Xeko bold appearance arresting bulb and abominable breed from one of Earth's 34 biodiversity hotspots, aboriginal articular by Dr. Norman Myers and accustomed by Conservation International, Xeko's non-profit accomplice and almsman of 4% of net bold sales. These hotspots accommodate 75 percent of the planet's a lot of threatened mammals, birds and amphibians while accoutrement just 2.3 percent of the Earth's surface. An estimated 50 percent of all vascular plants and 42 percent of acreage vertebrates abide alone in these hotspots.
The amateur set game, which includes 40 cards (enough for two players), an colossal playmat, rulebook, and behemothic learn-to-play cards, retails for $19.99. Booster packs are accessible for $3.99. While both adolescent kids and adults can adore the game, Xeko is targeted at ages 8-12 years. For added advice on how to play or area to buy Xeko, appointment www.xeko.com.
About Matter Group, LLC - Matter Group's mission is to advance sustainability by creating and business world-class articles and media that absorb and affect humans to accomplish a difference. The company's success is abstinent by their triple-bottom line: profitability, ecology impact, and amusing contribution. The Seattle-based aggregation launched the Xeko bold on Earth Day in 2006 and is currently alive on projects to extend the Xeko ball acreage into television, film, and merchandise.
Media Contact: Sarah Blanchard, Parsons Public Relations, 206-789-5668 or (sarah @ parsonspr.com)
NOTE: Photos from the Mission: China accumulating accessible aloft request
