Xeko Debuts Its Fourth Earth-Saving Collectible Card Set, "Mission: China"

Now is a acceptable time to advise kids about China's endangered species. Xeko's Mission: China will admission just in time for the Beijing Olympics.

Seattle, WA -- The admired Giant Panda, critically-endangered Snow Leopard, and barbaric King Cobra are just a few of the stars featured in Xeko's newest eco-adventure bold collection, Mission: China to admission in July. Already active up action in alarm of the Summer '08 Olympics in Beijing, Mission: China is the fourth Xeko agenda accumulating to be alien in just over two years.

The Xeko Mission: China amateur set will appear packaged in a beauteous box busy with animals from China's habitats and dragon illustrations that abduction the mysteries of age-old Chinese culture.

The barrage of Mission: China comes on the heels of the company's amplification into the civic retail market: administration will access by over 500% as both Borders and Barnes & Noble food activate accustomed Xeko amateur in May and June respectively.

As with their antecedent three award-winning sets, Xeko Mission: China will activate kids' absorption in math, science, and attributes by accumulation two things they love: trading agenda amateur and animals.

Instead of monsters and fantasy, Xeko takes its cues from attributes and science, casting absolute abominable breed as the heroes and basing bold play on brittle ecosystem relationships.

Designed for fun and realism, the amount and types of cards in anniversary set bout real-world species' populations and bioregion attributes. Eye-popping artwork makes the cards abnormally fun to play with and collect. Dedicated to "a ablaze blooming future," Xeko stays accurate to its ambition of accepting an environmentally abiding apple by authoritative the amateur in an Earth-friendly way. Not alone are the cards and packaging fabricated of 100% recycled stock, but all of the press is done with eco-friendly inks.

Every Xeko bold appearance arresting bulb and abominable breed from one of Earth's 34 biodiversity hotspots, aboriginal articular by Dr. Norman Myers and accustomed by Conservation International, Xeko's non-profit accomplice and almsman of 4% of net bold sales. These hotspots accommodate 75 percent of the planet's a lot of threatened mammals, birds and amphibians while accoutrement just 2.3 percent of the Earth's surface. An estimated 50 percent of all vascular plants and 42 percent of acreage vertebrates abide alone in these hotspots.

The amateur set game, which includes 40 cards (enough for two players), an colossal playmat, rulebook, and behemothic learn-to-play cards, retails for $19.99. Booster packs are accessible for $3.99. While both adolescent kids and adults can adore the game, Xeko is targeted at ages 8-12 years. For added advice on how to play or area to buy Xeko, appointment www.xeko.com.

About Matter Group, LLC - Matter Group's mission is to advance sustainability by creating and business world-class articles and media that absorb and affect humans to accomplish a difference. The company's success is abstinent by their triple-bottom line: profitability, ecology impact, and amusing contribution. The Seattle-based aggregation launched the Xeko bold on Earth Day in 2006 and is currently alive on projects to extend the Xeko ball acreage into television, film, and merchandise.

Media Contact: Sarah Blanchard, Parsons Public Relations, 206-789-5668 or (sarah @ parsonspr.com)

NOTE: Photos from the Mission: China accumulating accessible aloft request

Kids' Eco-Adventure Game Lands National Retail Distribution

Seattle-Based Xeko Expands Distribution by over 500%

Seattle, WA -- With the ambiance a allotment of the hottest capacity this year, the affair of endangered breed has aswell appear to the forefront. Indicative of the nation's acute interest, Xeko, an eco-adventure trading agenda bold advised to advise kids about endangered breed and the environment, has landed its aboriginal civic retail administration aperture and is now accessible at Barnes & Noble food throughout the US.

Xeko's amateur acquiesce for accouchement to apprentice about the plight of endangered breed from above the globe, the habitats they abide in, and the ecology threats to each. Instead of monsters and fantasy like added trading agenda games, Xeko takes its cues from attributes and science, casting absolute abominable breed as the heroes and basing bold play on ecosystem relationships.

"This is a huge milestone--adding these food increases our administration by over 500%, and Xeko is now able to ability even added admirers above the country," says Amy Tucker, admiral and co-founder of Matter Group, architect of Xeko. "We apperceive that to aftereffect lasting, absolute change for our planet, we have to appoint children, the next bearing of eco-leaders."

With the accession of Barnes & Noble to its agenda of retail outlets including Whole Foods, Amazon, and a array of specialty food and zoos above the country, Xeko (MSRP $19.99 - $29.99) will be accessible at added than 1,400 retail outlets above the country. The aggregation is aswell demography its business to a new akin with added areas of operation; in the advancing months Xeko will be ablution a new online aperture for the bold as able-bodied as a band of eco-plush toys--called Xeko Pals--featuring assorted endangered breed depicted in the game.

This summer aswell marks the absolution of Mission: China, Xeko's fourth bold collection, which coincides with the 2008 Olympics in Beijing. As with the antecedent award-winning sets, Xeko captures kids' absorption by accumulation two things they love: trading agenda amateur and animals. Every copy appearance arresting bulb and abominable breed from one of Earth's 34 biodiversity hotspots. Conservation International, Xeko's non-profit accomplice and the afflatus abaft Xeko, receives 4% of net bold and costly sales in abutment of its plan to save the hotspots.

About Matter Group, LLC - Matter Group's mission is to advance sustainability by creating and business world-class articles and media that absorb and affect humans to accomplish a difference. The company's success is abstinent by their triple-bottom line: profitability, ecology impact, and amusing contribution. The Seattle-based aggregation launched the Xeko bold on Earth Day in 2006 and is currently alive on projects to extend the Xeko ball acreage into television, film, and merchandise.

Earth-Friendly Animal Toys Help Save Real Endangered Species

Xeko Pals are based on the a lot of accepted characters from the Xeko eco-adventure game. The toys are fabricated with soy and certified amoebic affection "fur" and abounding with soy-based stuffing, an industry-leading blooming addition that Matter Group is decidedly appreciative of. These new toys affection "mission codes" that acquiesce kids to accompany the fun at xeko.com, area the Xeko adventitious comes to activity on the web.

Seattle, WA -- It seems like every day we apprehend that addition breed of abominable is either traveling abolished or acceptable endangered. The behemothic panda, hairy-eared dwarf lemur, Sumatran aerial squirrel, and added endangered breed are authoritative a advance through Xeko Pals™, a new band of high-quality costly toys based on endangered animals and fabricated from eco-friendly materials. Created by Matter Group, Xeko Pals are advised to contentment kids while adopting acquaintance of threatened breed and adopting money for common attention efforts.

Xeko Pals are based on the a lot of accepted characters from the Xeko eco-adventure game. The toys are fabricated with soy and certified amoebic affection "fur" and abounding with soy-based stuffing, an industry-leading blooming addition that Matter Group is decidedly appreciative of. These new toys affection "mission codes" that acquiesce kids to accompany the fun at xeko.com, area the Xeko adventitious comes to activity on the web.

Three Xeko Pals are accessible now:

Giant Panda from China -- Status: Endangered. One of the best-known endangered species; no bamboo bare to accumulate this bendable and caressible costly panda happy. Certified-organic affection fur, soy stuffing. 7.5" plush, MSRP $19.99.

Sumatran Flying Squirrel from Indonesia -- Status: Vanishing. This breed of nocturnal aerial squirrel, begin alone on the Indonesian island of Sumatra, is as attenuate as it is adorable. Soy fur and stuffing. 5" plush, MSRP $16.99.

Hairy-Eared Dwarf Lemur from Madagascar -- Status: Endangered. This lemur toy, nicknamed "Hairy," is a life-sized replica of one of the aboriginal and a lot of endangered primates in the world. Soy and certified-organic affection fur, soy stuffing. 5" costly with a 7" tail, MSRP $16.99.

Xeko, the award-winning eco-adventure game, is accepted with boys and girls ages 8 to 12. The bold teaches kids about attenuate animals, introduces them to the attempt of ecology, and takes them on an adventitious to some of the a lot of arresting places on the planet. Instead of application monsters and fantasy, Xeko takes its cues from attributes and science, casting absolute abominable breed as the heroes on vibrant, admirable trading cards, and basing bold play on absolute ecosystem relationships. Xeko agenda aberration corresponds to the featured animal's endangered-species status.

By creating toys and amateur that about-face players into eco-adventurers, Matter Group inspires kids of all ages to advice bottle and assure our planet. Xeko is accessible in toy and specialty food above the country, including Barnes & Noble, Borders, and baddest Whole Foods stores. Xeko's latest bold collection, Mission: China, accustomed Creative Child Magazine's 2008 Game of the Year Award, the National Parenting Center's Seal of Approval, and the 2008 iParenting Media Award. The Xeko Pals band has been accustomed with Creative Child's Seal of Excellence.

Xeko is committed "to a ablaze blooming future." And to prove this, in accession to application eco-friendly abstracts in the assembly of the Xeko bold and Xeko Pals, Matter Group is accidental 4% of net sales to Conservation International (www.conservation.org). Conservation International works to save the abode of endangered animals like Hairy in Madagascar and added attention hotspots about the globe.

For added advice on Xeko products, appointment www.xeko.com.